Presented by

 Kainat Tariq 181230016

 Fatima Nasir 181230015
 Ayesha Akram 181230012

Presented to
Mr. Anas zia
7 Pcs of Marketing Mix
 INTRODUCTION

Established in 1976
Diversified range of businesses
Strong market share
Social well being
 HISTORY
Introduced first product
Decade of painstaking
Success tale
Range of product
 PRODUCT
• Product means the goods-services combination the company offers to the
target market.
 Product types, varieties
and brands

PRODUCTS
 Washing Machines
 Micro wave Oven
 Air Conditioner
 Fans
 Room Air cooler
 Gas Water Heaters-Geysers
Washing Machines (large number of models)
 Best performance and electric economy with heavy-duty electric motors.
 Double strike bars for clean, bright and extraordinary washing.
 Ideal portable washers for large, medium and small families.
 Maintains its performance even on low voltage.
 Save time & detergent while brilliant washing.

Microwave Oven (large number of models)

 Defrost Setting.
 Painted Steel Cavity.
 Push Button Door.
• Painted steel cavity
Air Conditioner (large number of models)
 New Wall Mounted Series.
 Built to the highest international standards.
 Ensuring maximum efficiency, performance and reliability.

Fans (large number of models)

 Quiet operation.
 Specially designed blades.
 Even air throw & Revolving grill.
Room Air Coolers(large number of models)

• Ultra cool air and quite performance.

• For the first time in Pakistan introduce water proof pump.
• An efficient and energy saver cooling system.

Gas Water Heaters-Geysers (large number of models)

 Automatic Thermostat.
 Available in 25 & 55 Gln.
 No water leakage.
 SERVICES
• All the products of Super Asia are the physical products, the company does
not deal any service, but provide the after sales service ;
• Repair services
• Home delivery services etc.
 PRODUCT STRATEGY
• The products decisions include the following factors:
• Variety
• Quality
• Design
• Features
• Brand Name
• Packaging
• Services
Super Asia have included all these factors in their products,
such as there is a lot of variety in every product of the company,
some of the products are quality wise very good, design and
packaging of the products are very attractive and have different
feature. The brand name of Super Asia is known to almost every
person in the country and the company also provide after sale
services, free repair services and home delivery services.