The 10 new

rules of e-
marketing
 marketing is about building
relationships and connecting
to the customer on a
personal level.
1. Be On
Social Media
The best way to connect
with customer is through
social media.
2. Be Choosy About Channels
The ever-expanding variety of online platforms makes it tempting for a brand to
appear on every single site, but this is a waste of valuable resources. Instead,
consider how the channel fits into the lives of the target audience and only pursue
online platforms that appeal to the brand’s customer base and are relevant to the
brand itself.
 Keep the content fresh, original, and
interesting in order to maximize
3. Content is Key engagement and increase the likelihood
that customers will share it with their
social media networks.
4. Listening is Vital
• The Internet has made it easier than ever
to hear what customers are saying and
sharing about a brand, so pay attention to
their conversations throughout online
review sites, social media networks,
community message boards, and other
digital forums
5. Be Visible
It’s important to increase your visibility in
search. If a potential client can’t find you
online, they won’t assume that they’ve
searched insufficiently and need to keep
looking. They’ll assume that there’s
something wrong with you
 Instead, identify the people who have
problems that your product or service
can solve, Scott says. Then segment those
6. Don’t use prospects into buyer personas.

mass
advertising Understand those people's problems so
that you can create information online
that helps to market your business to
them by means of how it can solve those
problems.
7. Your firm must interact with buyers in their preferred mode.

Clients are going to have their own preferences, and they will expect you to be
available by the mode they prefer.
8. Focus on social Media
Most People Expect Businesses to Respond to Comments on Social Media Within a
Day or Less
• Consumers expect businesses to keep up in an age of instant comments, views,
and communication.
• Information is likely to shared in social media more than any other way.
• Another main key point here is social media enable business to humanize them.
This can be done through connecting with customer with social media.
 Younger Generations Expect More From
9. Social Companies on Social Media

Media is the
key to It’s no secret that the younger generations
Connection sleep, eat, and breathe social media; 88% of
people ages 18-29 use some form of social
media. These habits impact the consumer-
company dynamic both online and offline.
 To be honest, great marketers have
always been data driven. In the past, it
just took longer to get the data
10. Be Data
Driven In recent days social media and internet
web browsing will able to provide
business with required information. E.g
Facebook Pixel: Measure, Optimize and
Retarget Facebook Ad
 Focus on Social
media
THE MOST
IMPORTANT •Allows business gain user
RULES OF E- info.
MAKERTING •Humanize the business.
•information spread easily.
•Instant response.