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Perfect competetition
Monopoly competetition
Monopolistic competetition
Oligopoly competetition
Pricing Method
Perfect Competition
Features
Large number of buyers and sellers
Homogeneous product
Perfect knowledge
Indifference
Short- Long-
run run
Monopoly competition
Features
Features
Features
Competition
Cost Based Demand Based Strategy Based
Based
Going
Sealed Bid Penetration Skimming
Rate
Cost Plus
Marginal Perceived
Full Cost Differential
cost value
Cost Based Methods
Example:
The way marketing guru Dr. Ken Evoy, who
introduced his first product
"Make Your Site Sell" to the Internet in 1999, is
a good example of how to penetrate the market.
Dr. Evoy developed a huge affiliate network of
thousands of marketers by introducing this
extremely low-priced informational product
about Internet marketing. Today, his company
enjoys the benefit of repeat business because he
was able to effectively penetrate the market with
this strategy.
Pricing Strategy #2