SWOT ANALYSIS

NUR SAIHI BINTI MASIRAN

DECISION MAKING SKILLS
 SWOT ANALYSIS
• SWOT Analysis is a useful technique for
understanding your Strengths and
Weaknesses, and for identifying both the
Opportunities open to you and the Threats
you face.
 STRENGTHS
• What advantages do you have that others don't have (for
example, skills, certifications, education, or connections)?
• What do you do better than anyone else?
• What personal resources can you access?
• What do other people (and your boss, in particular) see as
your strengths?
• Which of your achievements are you most proud of?
• What values do you believe in that others fail to exhibit?
• Are you part of a network that no one else is involved in? If
so, what connections do you have with influential people?
 WEAKNESSES
• What tasks do you usually avoid because you don't feel
confident doing them?
• What will the people around you see as your weaknesses?
• Are you completely confident in your education and skills
training? If not, where are you weakest?
• What are your negative work habits (for example, are you
often late, are you disorganized, do you have a short temper,
or are you poor at handling stress)?
• Do you have personality traits that hold you back in your field?
For instance, if you have to conduct meetings on a regular
basis, a fear of public speaking would be a major weakness.
 OPPORTUNITIES
• What new technology can help you? Or can you get help from others or
from people via the Internet?
• Is your industry growing? If so, how can you take advantage of the current
market?
• Do you have a network of strategic contacts to help you, or offer good
advice?
• What trends (management or otherwise) do you see in your company,
and how can you take advantage of them?
• Are any of your competitors failing to do something important? If so, can
you take advantage of their mistakes?
• Is there a need in your company or industry that no one is filling?
• Do your customers or vendors complain about something in your
company? If so, could you create an opportunity by offering a solution?
 Cont…
• You might find useful opportunities in the following:
• Networking events, educational classes, or conferences.
• A colleague going on an extended leave. Could you take on some of
this person's projects to gain experience?
• A new role or project that forces you to learn new skills, like public
speaking or international relations.
• A company expansion or acquisition. Do you have specific skills (like
a second language) that could help with the process?
• Also, importantly, look at your strengths, and ask yourself whether
these open up any opportunities – and look at your weaknesses,
and ask yourself whether you could open up opportunities by
eliminating those weaknesses.
 THREATS
• What obstacles do you currently face at work?
• Are any of your colleagues competing with
you for projects or roles?
• Is your job (or the demand for the things you
do) changing?
• Does changing technology threaten your
position?
• Could any of your weaknesses lead to threats?