Monthly MArketing

Checklist
March
TARGET MARKET
- Male and female adults between the ages of
25 and 50
- Living in the vicinity of NYC
- Middle to high income levels
- Our target market has not changed this
month because a majority of customers who
purchased our product was in the range of
the given age group.
Makayla
Strategic Decision
- We will create, advertise, and sell new products that
correspond with the upcoming seasons and/or holidays
- This month, we are creating Spring, Easter, and St.
Patrick’s Day themed chocolates and a sale to go along
with it
- We created posters, banners, email blasts, and other
advertisements to promote our new products and sales

Makayla
 By: Jack
Website sales
-We sold an approximate total of $4,530.40 (outside of our
own company member’s purchases)

-compared to last month approximate total of $714.76

-We sold a total of $3,815.64

Marketing & Advertising plan:
Our company put together different advertising structures
such as: posters, email blast, moving billboards, and
magazine ads. One of each for both St. Patrick’s Day and
Spring, making 8 in total.

We also frequently post on our Twitter and Instagram. We try

to market our products as much as we can and started buying
from other companies to try to get them to us as well.

By Jillian :)
goals
- Increase sales during the month of March, for Spring and
St. Patrick's Day.
- Sell more products than the previous trade show.
- Improve the booth design at the next trade show.
- Increase the efficiency of the POS system in order to
boost sales.
- Make the process of invoicing the customers faster so we
can make more sales.
- Come up with a way to draw customers to the booth
- Ex: game or raffle

By: Maia
Risks
EXPECTED:

We decided to focus on more traditional forms of

advertisement because our target market is not very active on
social media.

UNEXPECTED:

The POS system was not as efficient in the last trade

show as we expected. This caused us to potentially lose many
sales. We plan to improve this at the next trade show.

By Taylor and Maia

Competitive landscape
➔ Our design team proved to be
successful at the last trade
show, as we placed in the top ten
percent for booth design.
➔ Also, within the firms that
placed in the top ten percent at
the LIU Post trade show, half of
them are in the food and beverage
industry. This shows that we are
in a highly competitive industry,
but success is possible.
➔ By Taylor
Product
We sell luxurious delicious chocolate styled in
arrangements, customizable arrangements, holiday themed
chocolate pieces as well as monthly membership services.

`
Joe Amir
Corporate Website
Overtime our company has altered our company products to
custom fit holidays or events to increase sales
(Christmas,Hanukkah, Valentine’ Day, St. Paddy’s Day,
Superbowl). We also have added a seasonal section to our
website where the chocolate pieces correspond to the season,
furthering sales.
 Brand Awareness
- We created a line of spring advertising campaigns as a way to
get customers excited about the change of seasons and want to
purchase more chocolate
- We released a billboard to the public to shine a light on Saint
Patrick’s Day as a way to make customers buy more chocolate for
the holiday
- Along with our Saint Patrick’s Day billboard we made a line of
email blasts sent prior to the holiday in attempt to bring in
more sales

By: Jack
Spring Advertising
Campaign
By: Taylor & Maia
POSTER
BILLBOARD
MAGAZINE AD
EMAIL BLAST
 ST. PATRICK’S DAY
ADVERTISING CAMPAIGN
BY: MAKAYLA AND JACK
POSTER
By Makayla
https://www.postermywall.com/index.php/posterbuilder/load
/615d1aa6050220b8c7eeec16f7e1a41e#.XH6WUsC6Pcs

BILLBOARD
By Makayla
(3rd advertisement)
By Jack
EMAIL BLAST
By: Jack