Presentation created by:

Bilal Ahmed , Zulekha & Bilal Khatri,

Class: MBA 3.5 years weekend
University :
Benazir Bhutto Shaheed University Lyari
Teacher: Miss Noor –us-sehar
What is persuasive message ?
 A persuasive message is a written or spoken
communication that requires the intended audience
to respond or act in a certain way.
Aim of Persuasive Message
 The persuasive purpose is used to convince, or persuade, the reader
that the opinion, or assertion, or claim, of the writer is correct or valid.
Persuasion is more selfish than argument (debate). Argument attempts
to arrive at a logical solution to an issue.
 But persuasive writing is concerned primarily with convincing the
reader at any cost. Various appeals are used to manipulate the reader.
 Persuasive writing has a definite bias, or lack of objectivity. Its function
is to change the mind of the reader or to move the reader to action.
 Because of its goal, the persuasive purpose is usually the primary
purpose in a piece of writing. The author may supplement the
persuasive purpose with any of the other purposes. But when combined
with other purposes, the persuasive purpose rises to the top. The
attempt to convince the reader overrides all other goals in the writing.
 Common Strategies of Persuasive
Message

a. Direct request organization

b. Indirect request organization

Methods of Persuasive message
 Direct Request Method

a) Use for more personal request

b) Routine message
c) Reader should be well aware of the situation with no
suspense or hidden information.
Methods of Persuasive message
 Indirect Request Method

a) Complex Situation
b) Need more efforts
c) Starts with Buffer Opening
Components of direct request
a) Main Idea: (Question, main statement)
b) Explanation : ( All necessary detail, evidence (in order
readers to respond exactly / correctly)
c) Courteous close : (Politely asking for whatever action
is required)
Components of indirect request
a) Explanation: (Buffer Opening)
b) Main idea: (The core of your request, your concern)
c) Courteous close : (Politely ending with last request for
action)
Elements of Persuasive message
Elements of Persuasive message
1) Attention - first paragraph (promise start)
 Grab reader attention.
 Keep simple & shorts words.
 Use Embedded command example :Limited time offer,
act now!, Hurry Up.
 Open with agreeable comments
 Open with sincere compliment
 Open with direct request for a favor.
 Open with a question
Elements of Persuasive message
2) Interest
Can be create by both emotion (feeling, excitement) and
imagination.
3) Desire
Use in Middle paragraph.

 Physical characteristics of a products

 Show the value and benefit to the reader
 Give evidence and proof of your statement
Elements of Persuasive message
4) Action - Last paragraph (Punch, hook)
Play on the pleasure principle.

 Send final request.

 Do not feel embarrassed.
Why Persuasive request
1) Personal contribution.
2) About product or services
3) Information from seller
4) Internal employee action
5) For claim, complain and adjustment.
6) For credit
7) Changes in policy.
8) Etc....
Thank you.