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cBRAND ATTRIBUTES
cSERVICE BRANDING
UNDERSTANDING A BRAND
c ´A brand is a:
a) Name
b) Symbol or a sign
c) Term
d) Is a combination of all of the above
c The primary reason why companies build brands is in order
to:
a) Distinguish themselves from competitors
b) Earn higher profits
c) Generate more shareholder wealth
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BRAND ATTRIBUTES
½ The world·s strongest brands have the following
attributes:-
The brand provides the benefits that customer desire.
The brand stays relevant
The pricing strategy is based on consumer·s perception
of value.
The brand is properly positioned
The brand is consistent.
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SERVICE BRANDING
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SERVICE BRANDING
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