What is

communication?

Why do we
communicate?

How do we
communicate?

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 the act or process of using words, sounds, signs,
or behavior to express or exchange information or
to express your ideas, thoughts, feelings, etc., to
someone else.
(http://www.merriam-webster.com)

 the exchange of information and the expression of

feeling that can result in understanding
(http://dictionary.cambridge.org)
NON-VERBAL VERBAL

COMMUNICATION COMMUNICATION

• Signs •Oral
• Symbols •Written
• Colors
• Gestures
• body language
• facial expressions

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  Why is communication
a process?
 What are the
important elements of
communication?
 How can we achieve
an effective
communication with
other people

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Lasswell’s Communication Model (1948)

On Which
Who Says What To Whom
channel
Communicator Message Receiver
Medium

With What
Effect

Effect
“Jenny Cott will look out for your family. No one
will be left out. She will bring many projects and
many jobs to the area. Vote for Jenny Cott for
Mayor and you’ll get a better future.”
“If your losing your
hair , you are losing
your social life! Get it
back with HAIR
GROW. Comb HAIR
GROW through your
hair each morning
and in seven (7) days
you will have a full
head of hair.
GUARANTEED!”
Effective energy-saving tips by DOE
What is media anyway?
List top three (3) forms of media you have been
using for the past two (2) weeks and rank by
how often you use these media.

Type of Rank Q1,Q2,Q3,Q4

Media
Q1: Why are you using and/or interacting with
this medium?
Q2: What kind of information you share and/or
receive information?
Q3: How do this medium affect the way you
share and/or receive information?
Q4: Do you consider yourself knowledgeable or
literate in this medium?
Think . Pair. Share
…