A Career in Marketing

By Jason B. Montecañas
Marketing.
What is marketing? What tools do we
use?
What opportunities are there?
What skills and qualities do you need?
Routes into marketing
What are the rewards?
Find out more
Marketing.

What the heck is it?

Simply put, marketing is the art of…

Persuasion

A company makes stuff…

Marketing persuades you to buy it

and tell others how happy you are.
We influence you at every stage of the buying cycle

“My phone is rubbish.” Problem

“Which ones have my mates got?” Search

“Does it do what I want?” Evaluate

“Where can I get it cheapest?” Decision

“Mum, can I have P20,000 please?” Purchase

“Did I do good?” Evaluate

“Have you seen my phone, it’s Loyalty

wonderful.”
Marketing.

What tools do we use?

 What do we use to influence you?

Product Product
Marketing Price
Place

People Proof
Promotion

Advocacy Direct

Content Advertising Branding

Public
Social Relations Digital
Marketing is continually evolving
We used to treat everyone the same
One message to many….
Now it’s all about personal relationships
…many messages to one
Using many tools and channels to engage you
We will use humor so you remember us
We will watch your habits so you want us
We evolve the way we look
….often without you noticing
We target you in unexpected places
We use the cute factor to make you love us
We influence you without you knowing
We even influence your friends
to influence you
Marketing.

What opportunities are there?

 You can market to business or consumers, in
different sectors, for different sized organizations
In many, many different marketing roles…

Public Relations Digital Marketing Market Research

Content Marketing
Analytics
Marketing Communications

Channel Customer
Social Marketing
Marketing Advocacy

Social
Field Marketing Advertising
Marketing
Marketing.

What skills & qualities do you need?

 Many skills & qualities make great marketing people

Team player Persistent

Analytical

Numerate
Creative
Organization Ambitious
Driven

Business
Inquisitive Communication
Imaginative Acumen

Technology Influencer
Common
sense Writing
Marketing.

What are the rewards?

 What are the rewards?

Marketing is fun, challenging, hard work,

fast paced, sociable, ever evolving…
and highly satisfying.

Chief
Marketing
Marketing Officer
Director
Marketing •$100,000+
Manager •$80,000
Digital
Marketing •$44,000
Marketing Executive
Executive
•$28,000
• $23,000
Marketing.

Routes into marketing

What path lead to marketing?

Capitol University
College of Business
Administration
Marketing is
really just
FLIRTING.
Thank you!

Jason B. Montecañas