Using Social Media

in HR & Recruiting

Lecture 4 – Presentation 1

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 Who Am I?

Sanjeeva

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 Who Are You?

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 What’s All The Fuss About?

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 Social Media in Recruiting
= The New Black

“Success in social networking is the

defining element of the best-practice
recruitment marketing portfolio in 2010.”

Arbita | 6 Must-Fund Recruitment Marketing Initiatives for 2010

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 HR = The New Marketers

“In 2009, brand management

isn't about what you say you
Old
are, it's about who you are, and
this is what makes HR the new
Marketing.”

Augie Ray Social Media & Interactive Marketing Leader

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New
Employees = Brand Ambassadors
“We have found that current employees are the most
widely used and are by far the most trusted source of
information about organizations for candidates.”

Corporate Leadership Council

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 Today’s Reality

“Companies resist social media

engagement for the same reason
people resist authentic, loving
relationships – a fear of intimacy.”
Shannon Paul, Blogger & New Media PR Consultant

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 Some Excuses Fears
• The Unknown

• Time consuming

• Security risks

• Can’t control the message

• Negative comments/feedback

• Legal risks

• Candidates Expect Interaction

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 Engage Your Brand Ambassadors
Current Employees
• 3 out of 4 Americans use social technology

• Social Networking is the 4th most popular online activity

• 2/3 of the Internet population visits social networks

Potential Employees
• 5 hrs/week = average time Job seekers use social media

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 Equip Yourself

• Create Guidelines

• Provide Training

• Identify & Encourage Early Adopters

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 Guidelines: Keep It Simple
Twitter Policy:
• Be professional, kind, discreet, authentic. Represent us well.
Remember you can’t control it once you hit “update”.
GruntledEmployees.com

Blogging Policy:
• Be professional.
GruntledEmployees.com

Social Media Policy:

• DAXKO encourages team members to be active in social media as
a representative of our company. Only three rules – be real, add
value and don’t say anything that would embarrass your mom. If
your mom has low standards, then don’t say anything you wouldn’t
want to see on the front page of USA Today. Simple enough.
www.hrcapitalist.com

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 Choose Your Tools

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 Find Your Targets

http://www.quantcast.com
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 LinkedIn

• 50 million+ users

• Average age 40+

• 68% of members make more than $60k

• 80% College or Grad School educated

• 54% Male / 46% Female

• 84% Caucasian / 8% Asian

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 LinkedIn: Keys to Maximizing

• Use LinkedIn Applications for branding & sharing

– Slideshare or Google Presentations
– Wordpress or Typepad Blog Applications
– My Travel
– Polls
– Events

• Links back to your Corporate Website/Careers Page

• Groups – recruiting benefits, engagement, community

• Ensure your Company Profile is compelling & complete

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 Facebook

• 300 million+ users

• Average age 27

• 58% of members make more than $60k

• 43% College or Grad School educated

• 46% Male / 54% Female

• 78% Caucasian / 11% African American

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 Facebook: Keys to Maximizing
Fan Pages:
• Engage with Fans, create Community

• Send “updates” to Fans - database of interested users

• Link back to your Corporate Website/Careers Page

• Fan Pages index well in search engines

• Fan interaction is shared in their News Feed

• Promote Events
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 Twitter

• 40 million+ users

• Average age 31

• 51% of members make more than $60k

• 55% College or Grad School educated

• 47% Male / 53% Female

• 76% Caucasian / 13% African American / 7% Hispanic

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 Twitter: Keys to Maximizing
• Balance promotional, personal and conversational tweets

• Be a “real person” reflecting a real voice and authenticity

• Be interesting, informative and entertaining

• Regularly promote/highlight others (they’ll likely reciprocate)

• Share links of interest to candidates & potential candidates

• Tailor conversations to your targeted recruits

• Link to videos & photos on Career Website or Facebook Fan page

• Post photos from “a day in your life” (Twitpics, etc.)

• Last and least - link to your job postings

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 Blogging

• 77% of active Internet Users read blogs

• Average age 37

• 69% of members make less than $60k

• 63% College or Grad School educated

• 45% Male / 55% Female

• 84% Caucasian / 11% African American

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 Blogging: Keys to Maximizing
• Boost Search Engine rankings

• Establish expertise

• Foster relationships with Employees, Candidates and Customers

• Recruit – post about cool job opportunities

• Share industry news

• Link to media coverage

• Address concerns or common questions

• Link to other social media efforts

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 Your Career Site Should Rock

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Career Site: Keys to Maximizing
• Invest in SEO and SEM to drive traffic to your Career Website

• Compete for Talent at the moment of search

• Ensure your Careers Website is on the 1st page of results for:

– “Your Company Name” Jobs - - General Electric Jobs

– “Your City” Jobs - - Dayton Jobs

– “Your Industry” Jobs - - Manufacturing Jobs

– “Job Title(s) You Recruit For” Jobs - - Marketing Jobs

• If you’re not on the 1st Page – you might as well not exist…
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 Follow The Leaders

Watch Listen Learn

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 Sodexo: Career Site

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 Sodexo: LinkedIn

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 Sodexo: Facebook Fan Page
Promotional/Branding Content

Engaging with Candidates

Jobs Feed

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 Sodexo: Twitter

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 Sodexo: Blog

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 Sodexo: YouTube

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 Respond & Communicate

PPMG 110 Lecture 4 - Presentation 1 You MUST Do This!

33
 Most Important: Be Human

In Social Media, people want to interact with Humans

Not Buildings or a Logos
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The Future? Talent Communities

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 Are You Ready?

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 Questions?

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 Using Social Media in HR &
Recruiting Additional Resources
Companies using Social Media well to watch & learn from:
• Sodexo
• Zappos
• Ernst & Young
• AT&T

Who Should Recruiters Follow on Twitter? 100+ Suggestions

• http://www.cincyrecruiter.com/cincy_recruiter/2009/10/who-should-recruiters-follow-on-twitter-100-
suggestions.html

Getting Your HR Friends on Twitter? Start Here

• http://steveboese.squarespace.com/journal/2009/9/19/getting-your-hr-friends-on-twitter-start-here.html

Companies Recruiting on Twitter:

• http://susanstrayer.com/2009/05/companies-recruiting-on-twitter-updated.html

Jennifer McClure’s Social Media Policy tags on Delicious:

• http://delicious.com/CincyRecruiter/socialmediapolicy

Online Database of Social Media Policies:

• http://socialmediagovernance.com/policies.php

Air Force Blog Assessment Policy (Good Communication/Response Guide):

• http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html

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