Agriprenuership in

rebuilding agro sector

Ankit Singh Grewal

MSARD
18204636
 Introduction

Food
+50% Why Agriprenuership is required ?
demand
 Growing demand for raw and processed food

 60 per cent of India’s population still engaged

in agriculture and allied activities. 70 % youth

9 billion  Generating employment opportunities for

people rural youth
7 billion
people  Reducing the need for migration from rural to
urban areas, thereby reducing pressure on
urban cities etc.

 Increasing individual and national income

2016 2050 Source: World Bank

Cont..

 Agriculture is scaling new heights by focusing on diversification,

value addition, hi-tech farming, precision farming, organic
farming, agribusiness etc.

 Agricultural based entrepreneurship or Agripreneurship, brings

professionalization and commercialisation in Indian agriculture,
boosting agribusiness

 Agripreneurship in Food Processing Industry brings immense

benefits to the economy
Topics

 Nascent areas of Agripreneurial development in India

 Agripreneurship Promotion and Development

 Food processing and Scope of Exports

 Success stories
Nascent areas of Agripreneurial
development in India
(i) Input Management

 Livestock feed, fodder

 Machineries and equipments

 Fertilizers, pesticides

(ii) Agro based Production

 High-yield varieties of seeds

 Floriculture, Horticulture, Pisciculture,

Fisheries

 Animal husbandry, Livestock, Dairy farming

Cont..
iii) Agri Processing

 Fruit processing - jams, squash, canned fruits

 Sugarcane processed- sugar grains, candies, jaggery

 Dairy products- curd, butter, milk powder, ghee

iv) Agri Marketing and Agri Services

 Agricultural finance and Insurance

 Transportation

 Storage and warehousing

 Sorting, grading, standardisation,

 Packaging, labelling, advertising

Agripreneurship Promotion and Development

 The significance of agripreneurship is being realized more and

more. Efforts from the government as well as from the NGOs
 Indian government and its allied agencies have come out with a
range of promotional and developmental schemes for
entrepreneurial, marketing and export growth with an objective
to mobilize the people to engage more and more in
entrepreaneurship. Like: Establishment of common
infrastructural facilities by APEDA.― 100% grant in aid.
 The Government of India aims to boost growth in the food
processing sector by leveraging reforms such as 100 per cent
Foreign Direct Investment (FDI) in marketing of food products
and various incentives at central and state government level
along with a strong focus on supply chain infrastructure.
Sector-wise Categorisation of Primary
Processed and Value Added Products
Sector Primary Processed Products Value Added
Products
Milled Grains, Spices
Beverages, Ready to Eat
Fruits and Vegetable
or Cook/ Drink Products/
Tea and Coffee Bakery Product,
Agricultur Processed Dry Fruit
e
Sugar Confectionery
Edible Oil (Depending on Processing Level)
Milk Powder, Ghee, Butter,
Livesto Milk
Cheese, Ice Cream
ck,
Egg Powder, Packaged
Dairy Eggs, Meat Meat and
and
Preparations
Poultry
Fisheries Processed Aquatic Food (Depending on Processing
Scope in Food processing for
Agriprenuers
 In India, the food sector has emerged as a high-growth and high-profit
sector due to its immense potential for value addition, particularly within
the food processing industry.

 The Indian gourmet food market is currently valued at US$ 1.3 billion
and is growing at a Compound Annual Growth Rate (CAGR) of 20 per
cent. India's food market is expected to increase by three times by
2020. (FICCI India)
 Share of Major Components of Food
Processing Industry in Revenue Generation

Dairy Products; 18.00%

Dairy Products
Meat & Poultry
Food grains milling; 34.00% Fish Processing
Meat & Poultry; 10.00%
Alcoholic beverages
Fish Processing; 4.00% Soft Drinks
Processed fruits & Alcoholic beverages; 3.00%
Bread & Bakery
Vegetables; 4.00% Soft Drinks; 9.00%
Processed fruits &
Bread & Bakery; 18.00%
Vegetables
Food grains milling

Source: Government of India, Ministry of Statistics and Programme Implementation

(2016)
Major Exporters of Processed Food in
World
9 8.3
8 7.7
7.1
7
6.1
6 5.5
5
4.1 3.9
4 3.4 3.2
2.9
3
2
2
1
0

Source: ITC Geneva; Exim Bank Research,2014

Major Importers of Processed Food in
World
14

12 11.5

10

8 7.3
6.2
6 5.7
5.3
4.4 4.1
4 3.6
3.1

0
The USA Germany The UK Japan France The Netherlands China Italy Canada

Source: ITC Geneva; Exim Bank Research,2014

Success Stories

1. Ocean of Honey
Shri. Uday Veer Singh Rana, 28, from Karnal district, Haryana, quit his sales executive
job and joined the 2-month residential training programme of AC&ABC at Indian
Society of Agribusiness Professionals (ISAP), Haryana, India
 Invested capital of US$ 5000
 Registered the honey processing unit by the name of Ocean Foods.
 Capacity of the honey processing unit 150 kg per day.
 Shri Rana started procuring and processing honey, flower-wise. Subsequently, the
processed honey was catalogued by different brand names i.e. Mustard honey,
Litchi honey, Neem honey, Sunflower honey etc. The processing unit is having good
storage facility and skilled labour are engaged in bottling, packing, labelling etc
 In the first year processed 40 tons of honey

Outcome
 Profit of US$ 20,000
 Providing employment to 30 people
cont..
 2. Greening the Houses for Horticulture

Shri Chandrabanu developed keen interest in hi-tech horticulture particularly in Green

house technology. As a post graduate in Agricultural Science, he learnt the art and science
of Green House Farming.
Initial investment: US$ 10000
Services provided are:
 Construction of Poly-house for high value crops such as icebergs, lettuce, broccoliy,
coloured Capsicum and high-tech nursery.
 Construction of moist chambers.
 Construction of Shade-net house for cultivation of vegetables and nurseries.
 Supply of plant material for green house cultivation
 Supply of greenhouse materials like Poly-film, Shade-net and Aluminum springs.

Outcome:
 Employed 60 people
 Annual turnover: US$540540
Recommended videos

 Sittilingi food processing unit: https://www.youtube.com/watch?v=ST3yJy_q48w&t=49s

 Vamika Bahety, Horticulturist and Women Entrepreneur:
https://www.youtube.com/watch?v=u6hwI0QqUfc
 Inttelligent Modern Dairy Farm in INDIA Punjab|Most Advanced high Technology
Agriculture MACHINERY
https://www.youtube.com/watch?v=FBrkAzUAt5o
 This farmer is earning 3 crore annually
https://www.youtube.com/watch?v=tURm50L-dAs
 How Technology is helping Small Indian Farmers
https://www.youtube.com/watch?v=hQ8CmGt3zoM