CAPABILITY DEVELOPMENT FOR EMERGING

BUSINESS OPPURTUNITUES: Electric vehicles at

Mahindra

Submitted by:
Aman Gupta(C20-020)
Karra Rohan Shastry(C20-073
Saurab Choudhury(C20-140)
 INTRODUCTION
• The Global Automobile industry is shifting towards the e-mobility over the last
decade focusing on their sustainability in future.
• There is huge increase in concept cars being transformed in to production
cars over the years.
• Following the trend, India also has major plan to tap this market of emerging
electric vehicles and its rapid growth in technology.
• India has announced the demands for the next decade and wants about
30-40% of the vehicles being replaced by e-vehicles.
• Mahindra & Mahindra being the leader of e-vehicles in India is acting as a
flag bearer for this transition.
EMERGENCE OF EV’S IN
MAHINDRA AND MAHINDRA
Journey of Mahindra and Mahindra in the direction of
electric vehicles began with their acquisition of Reva
Electric Car Company in year may 2010.

Post acquisition, now Mahindra Reva Electric

Vehicles Private Ltd. launched electric hatchback
e2o in 2013.

Currently the company provides multiple segments of

electric vehicles such as the hatchback sedan and
electric commercial vehicle.
 MOVEMENT FORM TRADITIONAL ICE TO EV
• Air pollution level- India ranks 3rd in the global
greenhouse emissions. Air pollution level in India is also
reaching an alarming rate. Thus it is quite clear that a
solution to negate the dangerous AQI needs to be
found. If India successfully turns 100% electric by 2030, it
could save about 1 Giga Ton of emissions.
• Engine Efficiency - The efficiency of traction
motor is about 80 % compared to 25% of the ICE.
This with additional feature of zero emissions and
elimination of problems like knocking and ignition
lag makes EVs a complete package to vouch for.
• Crude oil prices- India imports nearly $100 Billion of crude oil
yearly. That accounts for about ₹ 700,000 Cr. That gives out
an average of $330 Million per day on oil and gas. This costs
India a lot and since ICE is not very efficient, a considerable
amount of money is wasted due to losses in energy. The total
imports in 2017–2030 would amount to $670 Billion if we still
run on ICE till 2030.
• Cost of electric vehicle battery - The cost of Li-ion batteries
by the inclusion of EVs in the industry has gone down from
$1000/KWh in 2010 to $275/KWh in 2016 due to the increase
in EV trends. The tides of this revolution have reached India.
With its NEMMP in action, the Indian government is
determined to save about $100 Billion in fuel costs by
promising bonus and advantages to the consumers.
COMPARISON BETWEEN M&M AND
TESLA
 MAHINDRA e2o
Mahindra Reva E20 is the most advanced e-
vehicle of Mahindra and Mahindra. The car has
lithium-ion battery setup that gets charged in
five hours and allows the vehicle to cover
around 120kms with a top speed of 90km/h.It is
loaded with smartphone controlled features,
GPS navigation system and a touchscreen
dashboard ,keyless entry, buttons for start/stop
and regenerative braking.
FINANCIAL COMPARISON BETWEEN
E2O AND CONVENTIONAL CARS
 INFRASTRUCTURE REQUIREMENTS FOR
MAHINDRA e2o

• HOUSE SUPPLY: 5-6 hours of charging

time in needed for 100% charge
completion with 15A 220V plug
point.

• QUICK2CHARGE: This is an innovative

charging technology which can
charge the e2o in 1hour.the
quick2charge station is a DC fat
charging unit with a commercial 3-
phase AC supply input up to 12KW.
• SOLAR CHARGING:The solar
panels can be used to charge
the cars at home. It takes 8hrs
for full charge, but it is more
sustainable and greener way to
charge car.
 BUSINESS MODELS USED IN BATTERY
STORAGE
• Private Ownership - Consumers are able to charge
their EV at home.

• Utility Ownership – The main purpose of Utility is to

provide infrastructure to customers for accessing
electricity. It could provide batteries at street level that
are owned and operated by the utility.
Generator and utility Ownership (PPP model) – Here the consumers
can choose any utility providers to provide them with electricity to
the battery storage system which are owned by the private
consumers.
ROADWAY AND WAY AHEAD FOR M&M
IN EV SEGMENT

• Mahindra & Mahindra which is touted as the leading

player in electric vehicle segment in the country is
working with SsangYong Motor to electrify some of
their products.
• Policy of recruiting local management and building a
good relationship among workers have provided them
rich dividends which has resulted in the cost of
production and procuring the electric items needed
to produce electric vehicles.
• Mahindra & Mahindra has also signed a MoU with
Thane Municipal Corporation to set up fleet of
electric vehicles.
• They are also in talk with Uber and other private
dealers who are talking of ramping up their fleet
to 2000-3000 cars in 3-4 months in Delhi.
 FAME 2 SCHEME

• In Fame 2 scheme government has approved

Rs10000 Cr with the emphasis on 2 & 3
wheelers. Aim is to bring cost of ownership on
par with combustion vehicles and shift in
consumer demand towards EV’s. This is indeed
a major boost to its EV segment which will in
turn reduce the carbon emission and reduce
the dependency on fossil fuel.
• In the 2018 auto show, M&M had unveiled six electric
concept vehicles and models. The company had
displayed e-KUV100, an electric version of its
compact vehicle KUV100.
• It had also displayed e-COSMO electric bus and e2o
NXT, which is a renewed version of its electric small
car e2oPlus.
 SUGGESTIONS
• In a country that is power deficit, the current EV plan is a sham .
• GoI is hoping consumers will overcome cost hurdles through subsidies it offers. That
may be so. But it’s not possible to race past inadequate infrastructure. For EVs to run
smoothly, India will need assured excess power
• country.
• India’s shift to EVs should be kickstarted by converting intra-city public transport to
green, and by generating enough surplus power through clean energy.
• Better and cost efficient technology coupled with policies to incentivize production
of electric vehicles and promoting them through proper marketing channel is the
need of the hour to boost the sales of Electric Vehicles in India which forms the core
of the sustainable development.