COMPUTER SYSTEM SERVICING NCII

COMMON COMPETENCIES

BASIC COMPETENCIES:

ENVIRONMENT
AND
MARKET (EM)
 LOCATE

Lesson 2

CONTENT STANDARD: The learners demonstrate an

understanding of the concepts of environment and
market and how they relate to the field of computer
systems servicing, particularly in one’s town/
municipality
PERFORMANCE STANDARD: The learners shall be
able to create a business vicinity map reflective of the
potential computer systems servicing market in the
locality/town
 LOCATE

CONTENT

• Market (Town)
1. Key concepts of market
2. Players in the market (competitors)
3. Products & services available in the market

LEARNING COMPETENCY
• Recognize and understand the market in
computer systems servicing
1.1 Identify the players/ competitors within the
town
1.2 Identify the different products/services
available in the market
 LAUNCH

HULA mo TO!
HULAAN kung sa anong
LALAWIGAN o BAYAN nabibilang
ang PANGUNAHING
PRODUKTO na ito.
ACTIVITY: HULA mo TO!
ACTIVITY: HULA mo TO!

BENGUET
ACTIVITY: HULA mo TO!
ACTIVITY: HULA mo TO!

PAMPANGA
ACTIVITY: HULA mo TO!
ACTIVITY: HULA mo TO!

SORSOGON
ACTIVITY: HULA mo TO!
 ACTIVITY: HULA mo TO!

ANTIQUE /
SULTAN KUDARAT
ACTIVITY: HULA mo TO!
 ACTIVITY: HULA mo TO!

ZAMBOANGA DEL NORTE

 EXPLORE

MARKET
A PLACE where
PRODUCTS/SERVICES
are BOUGHT and SOLD
 Target Market
• A specific group of consumers at which a
company aims its products and services is
called a target market. Your target customers
are those who are most likely to buy from you.
The marketing concept uses
the needs of customers as the
primary focus during the
planning, production,
distribution, and promotion of
a product or service.
 EXPLORE

CUSTOMER
SOMEONE who BUYS
GOODS and SERVICES from a
BUSINESS.
How to identify your target
market ?
 IDENTIFY YOUR TARGET MARKET
1. Who are my customers: individuals or
companies?
2. If customers are individuals:
How old are they?
How much money do they earn?
Where do they live?
How do they spend their time and money?
3. If customers are companies:
What industries are they in?
Where are those industries located?
 IDENTIFY YOUR TARGET MARKET
4. What needs or wants will my product or service
satisfy?
5. How many potential customers live in the area in
which I want to operate?
6. Where do these potential customers currently
buy the products or services I want to sell them?
7. What price are they willing to pay for my
products or services?
8. What can I do for my customers that other
companies are not already doing for them?
 IDENTIFY YOUR TARGET MARKET
4. What needs or wants will my product or service
satisfy?
5. How many potential customers live in the area in
which I want to operate?
6. Where do these potential customers currently
buy the products or services I want to sell them?
7. What price are they willing to pay for my
products or services?
8. What can I do for my customers that other
companies are not already doing for them?
 UNDERSTAND THE COMPETITION

Knowing about your

competition will help you
define your target market.
4P’s
 4P’s
The 4 P’s of Marketing explained
Product Promotion Place Price
1. Is there a 1. Making 1. Distribution is 1. How much are
demand for the customers getting the right customers
product or aware of a product to the willing to pay?
service? product right place at 2. Is the price
2. How to make 2. Advertising the right time in competitive
the product 3. Coupons the right with other
appeal to 4. Rebates amount and in products?
consumer 5. Sales the right 3. Can the
3. Packaging— 6. Free give aways condition company make
includes the 7. Publicity 2. Storage a profit?
design, color, 3. Warehousing
size, and brand 4. Transporting
names
 ACTIVITY: The Market

GROUP WORK
IDENTIFY the PLAYERS/ COMPETITORS
in the MARKET and their different
PRODUCTS/SERVICES.
 LOCATE

CONTENT
Market (customer)
1. Key concepts in identifying and understanding the
consumer
2. Consumer analysis through:
2.1 Observation
2.2 Interviews
2.3 Focus group discussion (FGD)
2.4 Survey

LEARNING COMPETENCY
• Recognize the potential customer/ market in computer
systems servicing
2.1 Profile potential customers
2.2 Identify the customer’s needs and wants through
consumer analysis
2.3 Conduct consumer/market analysis
 EXPLORE

What is CUSTOMER?
Audio-video presentation

PLAY
 ACTIVITY: Customer’s Profile

GROUP WORK
MAKE a CUSTOMER ANALYSIS by
PREPARING a CUSTOMER’S PROFILE.

STEP 1: Identify POTENTIAL CUSTOMER

STEP 2: Identify METHOD
STEP 3: Gather INFORMATION
STEP 4: Present the RESULT
ACTIVITY: Customer’s Profile

METHOD 1:
ACTIVITY: Customer’s Profile

METHOD 2:
ACTIVITY: Customer’s Profile

METHOD 3:
ACTIVITY: Customer’s Profile

METHOD 3:
 ENTREPRENEUR
An individual who establish
a new business that offers
new or existing goods and
services for the purpose of
gaining profits
 SWOT
Conduct a SWOT analysis – it
is important to have a
successful plan for setting
up his business
 EMPRETEC
Empretec works to support
entrepreneurs to build
innovative and internationally
competetive SMEs (small and
medium-sized enterprises)
 EMPRETEC
A training program that
instills behavioral change
into promising entrepreneur.
 EMPRETEC
 Achievement
 Power
 Planning
 LOCATE

CONTENT
Generating business ideas
1.1 Key concepts in generating business ideas
1.2 Knowledge, skills, passions, and interests
1.3 New applications
1.4 Irritants
1.5 Striking ideas (new concepts)
1.6 Serendipity Walk
LEARNING COMPETENCY
Create new business ideas in computer systems servicing by
using various techniques
3.1 Explore ways of generating business ideas from ones’
own characteristics/attributes
3.2 Generate business ideas using product innovation
from irritants, trends, and emerging needs
3.3 Generate business ideas using Serendipity Walk
 LOCATE

CONTENT
1. Product development
2. Key concepts in developing a product
3. Finding Value
4. Innovation
4.1 Unique Selling Proposition (USP)

LEARNING COMPETENCY
Develop a product/service in computer systems servicing
4.1 Identify what is of “value” to the customer
4.2 Identify the customer
4.3 Explain what makes a product unique and competitive
4.4 Apply creativity and innovative techniques to develop
marketable product
4.5 Employ a USP to the product/service
 LOCATE

CONTENT
1. Selecting business idea
2. Key concepts in selecting a business idea
3. Criteria Technique
4. Branding

LEARNING COMPETENCY
Select a business idea based on the criteria and techniques set
5.1 Enumerate various criteria and steps in selecting a
business idea
5.2 Apply the criteria/steps in selecting a viable business idea
5.3 Determine a business idea based on the
criteria/techniques set

Develop a brand for the product

6.1 Identify the benefits of having a good brand
6.2 Enumerate recognizable brands in the town/province
6.3 Enumerate criteria for developing a brand
6.4 Generate a clear appeal
 PERFORMANCE TASK

CREATE a BUSINESS
VICINITY MAP
REFLECTIVE of the
POTENTIAL COMPUTER
SYSTEMS SERVICING
MARKET in the
LOCALITY/TOWN