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BABSFY 2018/2019

I declare that this assignment is all my own work and that I have acknowledged all materials
used from the published or unpublished works of other people. All references have been duly

• An effective communication in process of business leads the

organisation towards success.
• It is important for the employees of the organisation to have
effective communication with their managers to increase
productivity of organizational business.
LO2: Challenges and Barriers to
1.Identifying the challenges and barriers of
Language difference
• People having difference in their
• languages do not able to
understand properly
• the state of each other and face
difficulties in
• communication.

Cultural difference
• It is true that the cultural
differences influence
communication between the
people who are belonging to
different religion, state or country.
• This cultural difference acts as a
barrier of communication among

Lack of channels

• In order to achieve effective

communication among the
employees of an organisation, it
is important to communicate
through a system.

• different organisations use

different structures to have
effective communication in the
organisation such as functional
structure, matrix structure,
divisional structure and others.
LO3: Strategies to overcome communication
2.Strategies for overcoming the barriers of
Using a common language of communication

• It is important for an organisation to have a common language

of communication within the organisation .

• The employees do not face language issues.


Using proper structure of communication

• It is important for an organisation to use proper structure in order to have effective communication
with everyone within the organisation.
• it is important for the HR manager to create a channel of communication between her and the staffs
of Sport Love so that they can have effective communication with the staff through the channel.

Accepting the cultural differences of employees

• It is important for an organisation to accept the different cultures of
• The organisation need to accept different cultures of employees in
order to build an effective relationship between them.
LO6: Cultural awareness of communication
3. Influence of culture on communication

• Culture affects the

communication among the

• The employees belonging

to different cultures face
difficulties starting the
communication with each

Hofstede’s cultural dimension

• Hofstede's models helps in analysing
the cultural dimensions of different
countries based on few factors such as
power distance, uncertainty avoidance,
masculinity, individualism.
• According to this theory the thought
of people vary according to locations.
Some people believe to be alone and
some want to be with family.
Conclusion and Recommendation

• In order to get the effective results of an organisational business, it is important

to have effective communication with everyone within the organisation.
• HR manager of the Sport Love is facing communication gap so it needs to
build a structure in order to have effective communication among them.
• Books
• Bargiela-Chiappini, F., & Nickerson, C. R. (2014) Writing business: Genres, media and discourses.
Abingdon: Routledge.
• Hargie, O. (2016) Skilled interpersonal communication: Research, theory and practice. Abingdon:
• Journals
• Aten, K., & Thomas, G. F. (2016) Crowdsourcing strategizing: communication technology affordances and
the communicative constitution of organizational strategy. International Journal of Business
Communication, 53(2), 148-180.
• Kernbach, S., Eppler, M. J., & Bresciani, S. (2015) The use of visualization in the communication of
business strategies: An experimental evaluation. International Journal of Business Communication, 52(2),
• Moshiri, F., & Cardon, P. (2014) The state of business communication classes: A national survey. Business
and Professional Communication Quarterly, 77(3), 312-329.
• Welch, M. (2014) Exploring the impact of communication technologies on business air travel. Journal of
Organizational Culture, Communications and Conflict, 18(1), 187.
• Online articles
• Tenzer, H., Terjesen, S., & Harzing, A. W. (2017) Language in international business: A review and agenda
for future research. Management International Review, [Online] 57(6), 815-854. Available from:
• Skovholt, K., Grønning, A., & Kankaanranta, A. (2014) The communicative functions of emoticons in
workplace e-mails::-. Journal of Computer-Mediated Communication, [Online] 19(4), 780-797. Available
from: https://academic.oup.com/jcmc/article/19/4/780/4067523
• Ghanbari, A., Laya, A., Alonso-Zarate, J., & Markendahl, J. (2017) Business development in the Internet of
Things: A matter of vertical cooperation. IEEE Communications Magazine, [Online] 55(2), 135-141.
Available from: https://ieeexplore.ieee.org/abstract/document/7842424/