• There is hardly any business concern today which is not engaged in the grant of credit of one type or another. However, briefly pointed out, granting credit is one thing and collection is another. • Thus, there is a need for a system which will insure close collaboration between the grant of credit and its collection. • While it is true that selling goods and rendition of services only to customer who have shown and demonstrated their willingness and ability to pay on the basis of their past records would doubtlessly reduce the incidence of risks, nevertheless, such policy will eventually result in a reduction in sales volume and ultimately work adversely against the interest of the firm. • On the other hand, precipitous and indiscriminate granting of credit to all types of customers, while increasing sales volume, could undermine a firm and usher its collapse. • Hence, the need as well as the importance of a sound and efficient credit management. The Credit Man in the Business World • There is now a recognition of the important contribution of the credit man to the successful operation of the company. So important is he that his words generally carry much weight. • It is he who makes recommendations based upon investigations, studies and analyses, whether credit should be granted or denied. • Failure on his part to discharge properly the task and responsibility reposed upon him by virtue of his position in the company could adversely affect the business world in general. • Lack of judicious care in the grant of credit will not only trigger losses for the business concern but, at the same time, result in a diminution of credit to those who are serving and are actually entitled to it. • Undue laxity, while increasing the volume of business, could mean one thing: bad debts cluttering books of accounts of the company which are difficult, if not impossible to collect. • On the other hand, the overzealousness of the credit man to prevent losses for the company and thus become overly strict with respect to the grant of credit could generate the loss of customers and thus, consequent reduction in the volume of business. Efficiency of the Credit Man in His Work • It is exceedingly difficult to lay down specific criteria for judging the effectiveness of the credit man in the performance of his task. For while it may be true that bad debts are held to the minimum, however, such cannot be a safe gauge if at the same time it has resulted in small volume of business. • Thus, it is necessary, in the case of a retailing or wholesaling establishments to know how many orders were refused as well as how many were accepted. • It goes without saying that it is far easier to refuse orders than to select reasonable risks or to handle doubtful customers in such a manner that they will be future boosters for the company.