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What is increase return ?
°
ompatibility Benefits for Users
Lower prices due to increased competition among producers of
compatible products
ompatibility prevents hold up by a monopoly supplier once
customers are locked in: hence second-sourcing
´Network externalitiesµ: the more users of compatible
equipment the better for some technologies e.g. telephones
Benefits from experience (´learning by usingµ) or investment in
costs of adoption can be carried over to compatible products
ompatibility Benefits for Producers
Greatly increased demand for the product which means:
sales growth
advantages to cost leaders
may be well worthwhile to move from a large share of a
small market to a smaller share of a large market if you
have scale economies in production
lower input prices
larger market for materials & components, or skilled
labor may be more competitive, or upstream firms may
have economies of scale