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  • Unstress The Stress

    Transféré par

    the abzu
    15 vues12 pages
    The document discusses strategies to promote Kit Kat as a spontaneous snack option. It analyzes that many snack purchases are spontaneous rather than planned. The document proposes several digital and social media activities to raise awareness of Kit Kat, including creating a viral dance challenge tagged with #kitkatbreakshungry. The top entries would qualify for a big promotional event, with top 3 winners receiving grand prizes. The goal is to position Kit Kat as satisfying spontaneous hunger cravings.

    Description originale:

    personal testing

    Titre original

    kitkat

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    The document discusses strategies to promote Kit Kat as a spontaneous snack option. It analyzes that many snack purchases are spontaneous rather than planned. The document proposes several digital and social media activities to raise awareness of Kit Kat, including creating a viral dance challenge tagged with #kitkatbreakshungry. The top entries would qualify for a big promotional event, with top 3 winners receiving grand prizes. The goal is to position Kit Kat as satisfying spontaneous hunger cravings.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    15 vues12 pages

    Unstress The Stress

    Transféré par

    the abzu
    The document discusses strategies to promote Kit Kat as a spontaneous snack option. It analyzes that many snack purchases are spontaneous rather than planned. The document proposes several digital and social media activities to raise awareness of Kit Kat, including creating a viral dance challenge tagged with #kitkatbreakshungry. The top entries would qualify for a big promotional event, with top 3 winners receiving grand prizes. The goal is to position Kit Kat as satisfying spontaneous hunger cravings.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 12

    UNSTRESS THE STRESS

    COMPETITION
    • FERRERO ROCHER
    • MARS

    UNDIRECT COMPETITOR
    • POCKY & PEJOY
    • BENG BENG
    INSIGHT
    Percentage of consumers
    who said they ate the snack
    in last 30 days
    QUESTION ?

    DO PEOPLE PLAN ALL THE SNACK THEY PURCHASES ?


    QUESTION ?

    MANY OF THEM ARE SPONTANEOUS


    SNACKERS
    IDEA FRAMEWORK
    • SPONTANEOUS HUNGER  KIT KAT
    • HUNGRY  BREAK TIME
    IDEA FRAMEWORK
    COMPETITION
    CHEAPER PRODUCT

    ”BREAK” PROPOSITION CHOCOLATE FLAVOUR

    CONSUMER SATISFY CRAVING PRODUCT

    SPONTANEOUS SNACK
    MORE WELL KNOWN
    LOCALLY
    MORE VARIANT
    WHAT ARE WE GONNA DO ?
    Lorem ipsum dolor sit amet, consectetur adipiscing elit.

    01 02 03 04

    AWARENESS INTERACT BIG BANG POST RESULT


    • DIGITAL • GAINING QUIZ • HUNGRY EVENT Lorem ipsum dolor sit
    • TVC amet, consectetur
    • PRINT AD adipiscing elit.
    DIGITAL ACTIVITY
    01 • CREATING SPONTANEUOS HUNGRY VIRAL
    • SOCIAL MEDIA INTERACTION & POSTING
    • KIT KAT DIGITAL TRACES

    AWARENESS
    • DIGITAL
    • TVC
    • PRINT AD
    SPONTANEOUS HUNGRY VIRAL
    01 • SPONTANEOUS HUNGRY
    • Creating spontaneous dance / movement
    • Using KOL & similar group
    • Share and tag #kitkatbreakshungry
    • Top 10 Best movement will qualified to big bang
    AWARENESS
    • DIGITAL
    • Top 3 win grand prize
    • TVC
    • PRINT AD
    SPONTANEOUS SNAP LENS FILTER
    01 • SPONTANEOUS HUNGRY
    • Creating spontaneous dance / movement
    • Share and tag #kitkatbreakshungry
    • Top 10 Best movement will qualified to big bang
    • Top 3 win grand prize
    AWARENESS
    • DIGITAL
    • TVC
    • PRINT AD

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