Partners for

Effective
Communication

Chapter 1 – Slide 1 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 Learning Objectives

Name the three partners in originating effective

communication.

Identify the five elements of the communication cycle.

Name potential communication barriers and explain

how barriers influence the communication cycle.

Name the three major components of the CBO

approach.

Chapter 1 – Slide 2 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 Section 1: The Communication Cycle
Communication Cycle
Communication, the exchange of information through
speaking, signaling, or writing, involves the
following elements:

Sender—the person who originates a message

Message—the information that is exchanged
Transmission—how the message is delivered
Receiver—the person to whom the message is sent
Feedback—the response from the receiver

Chapter 1 – Slide 3 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 A sender communicates effectively if…..

The receiver understands your message.

A favorable relationship is established between

the receiver and sender.

The message encourages a desired response

from the receiver.

Chapter 1 – Slide 4 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 Communication Barriers
Communication barriers interfere with sending and
receiving messages. Potential barriers include:

Different Backgrounds Writing Skills

Signaling Speaking Skills

Communication Situation Listening Skills

Quality of Message Content Reading Skills

Chapter 1 – Slide 5 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 Backgrounds of Sender and Receiver

Effective cross-cultural communication recognizes

differences in:

Language Customs
Values Religion
Beliefs Education

Chapter 1 – Slide 6 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 Signaling
Tone of Voice

Body Language
Facial Expressions
Gestures
Physical Movements

Written Message Appearance

Chapter 1 – Slide 7 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 Communication Situation
Analyze the communication situation to choose the
most effective message form and transmission
mode.

Message Form Transmission Mode

Permanency Level Destinations
Message Difficulty Privacy Level
Type of Feedback Wanted Timeliness
Feedback Needed When Cost of Message

Chapter 1 – Slide 8 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 Quality of Message Content

Effective messages incorporate the Six Cs to help

sender and receiver reach a mutual understanding.

Courtesy Concreteness

Clarity Correctness

Conciseness Completeness

Chapter 1 – Slide 9 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 Develop Writing Skills

Start writing today. Use your outline.

Maintain a positive Use references to verify
attitude. correctness.
Practice writing.
Rewrite.
Decide why you are
writing. Seek critique.

Write key ideas on Rewrite again.

paper.

Chapter 1 – Slide 10 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 Develop Speaking Skills

Choose words that your audience will understand.

Pronounce words correctly and clearly.
Practice word emphasis, volume control, pitch, and
voice intensity.

Chapter 1 – Slide 11 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 Improve Active Listening Skills
Begin with an open mind.
Determine the speaker’s approach to the material.
Jot down key words when appropriate.
Concentrate.
Maintain eye contact with the speaker.
Withhold judgment until you have heard the entire
message.
Provide feedback.
Analyze the message.

Chapter 1 – Slide 12 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 Develop Productive Reading Skills

 Scan the material.

 Concentrate.
 Take notes.
 Review the material to make sure you understand.
 Withhold judgment until you have read all the material.
 Analyze the material.

Chapter 1 – Slide 13 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
 Section 2: The Communication-By-Objectives Approach

Communication-by-Objectives (CBO):
a whole-into-parts process that enables you to
develop effective, appropriate messages for any
communication situation.

Plan a message.
Compose a draft.
Complete a message.

Chapter 1 – Slide 14 Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©