ENVIRONMENT

and MARKET
MARKET
-refers to whoever will use or buy the products or services.

 People
 Institution (businesses)
 Establishments
 Organizations
 Government agencies
Rules for successful SWOT Analysis

Be realistic about the strengths and weaknesses of

your business when conducting SWOT Analysis

SWOT Analysis should distinguish between where your

business is today, and where it could be in the future.
 SWOT Analysis should always be specific. Avoid any grey
area.

 Always apply SWOT Analysis in realtion to your

competition, i.e. better than or worse than your
competitions.

 Keep your SWOT Analysis short and simple. Avoid

complexity and over analysis.

 SWOT Analysis is subjective.

Generating Ideas
for Business
1. Examine existing goods and services.
(Innovation)
2. Examine the present and future needs.
3. Examine how the needs are being satisfied.
4. Examine the available resources around you.
5. Read magazines, news articles, and other
publications on new products and
techniques or advances in technology.
Finding Value
Value Proposition- the value that you incorporate to
your product

It is a “believable” collection of the most persuasive

reasons people should notice you and take the
action you’re asking for.

Value is created by fulfilling deep desires and solving

deep problems.
Innovation
 It is the introduction of something new in your product or
service.

 Packaging
 Improve taste
 Color
 Size
 Shape
 PRICE
Examples Of Innovations In
Services

 Application Of New Methods

 Additional Featured Services
 Freebees
HULA MO SI
AKO!
https://fxssi.com/top-10-most-valuable-brands
TOP 10 World's Most
Valuable Brands in
2019
BRANDING
- Is a marketing practice of creating name, symbol or
designs that identifies and differentiates product or
services from the rest.

- It is a promise to your customers.

- Tells them what they can expect from your product

or service and it differentiates your offerings from
other competitors
“Your brand is derived from who
you are, who you want to be
and what people perceive you
to be.”
Features Of A Good Product Brand

 Delivers
the message clearly
 Confirms your credibility
 Connects your target prospects emotionally
 Motivates the buyer
 Concretize user loyalty
Tips to publicize your brand
 Develop a tagline. Write a meaningful,
unforgettable, and easy to remember statement
that captures the essence of your brand.

 Get a great logo. Create a logo suitable to your

business and consistent with your tagline and place it
everywhere.
 Writedown your brand messaging. Select key
messages you want to communicate about
your brand.

 Betrue to your brand. Deliver your brand

promise.

 Be consistent. Be reliable and consistent

everytime.
ACTIVITY: INDIVIDUAL

Generate a clear and appealing

product brand with a logo and a
tagline.
LOGO

LOGO
_____________________________________

TAGLINE
_____________________________________
ACTIVITY: GROUP
CHARADES:

THINK OF 10 LOGOS AND HAVE THEM

GUESS THOSE LOGOS THAT YOU THOUGHT
OF.