apple

F I N A N C I A L S T A T E M E N T A N A L Y S I S
INTRODUCTION

APPLE INCORPORATION
History
Apple Computer Company was founded on April 1, 1976, by Steve
Jobs, Steve Wozniak, and Ronald Wayne.(founder and CEO before)
Tim Cook was appointed CEO in 2011 when Steve Jobs stepped
away from the company as his health worsened.
Why Apple was named Apple? The name Apple was to cause
Apple problems in later years as it was uncomfortably similar to
that of the Beatles' publisher, Apple Corps, but its genesis was
innocent enough. Speaking to Byte magazine in December 1984,
Woz credited Jobs with the idea. "He was working from time to
time in the orchards up in Oregon. I thought that it might be
because there were apples in the orchard or maybe just its
fructarian nature. Maybe the word just happened to occur to him.
INTRODUCTION

APPLE INCORPORATION
History
In any case, we both tried to come up with better names but
neither one of us could think of anything better after Apple was
mentioned." According to the biography of Steve Jobs, the name
was conceived by Jobs after he returned from apple farm. He
apparently thought the name sounded “fun, spirited and not
intimidating.” The name also likely benefitted by beginning with
an A, which meant it would be nearer the front of any listings.
The Apple Logo There are other theories about the meaning
behind the name Apple. The idea that it was named thus because
Newton was inspired when an Apple fell out of a tree hitting him
on the head, is backed up by the fact that the original Apple logo
was a rather complicated illustration of Newton sitting under a
tree.
Organizational Chart
BOARD & ADVISORS
MISSION
Apple designs Macs, the best personal computers in the
world, along with OS X, iLife, iWork and professional
software. Apple leads the digital music revolution with its
iPods and iTunes online store. Apple has reinvented the
mobile phone with its revolutionary iPhone and App
store, and is defining the future of mobile media and
computing devices with iPad.
 VISSION
Apple is committed to bringing the best personal
computing experience to students, educators,
creative professionals and consumers around the
world through its innovative hardware, software,
and internet offerings.
objectives
The corporate objectives of Apple Inc. are
based on its mission statement which is based
on creating advanced and innovative services,
high quality products and ensuring integrity of
business procedures. The corporate objectives
of Apple are based on ensuring compliance of
the products and services, maximizing
shareholder wealth, profit maximization, and
sales maximization
SWOT
STRENGTHS
Strong brand image
High profit margins
Effective rapid innovation processes

WEAKNESSES

Limited distribution network

High selling prices
Dependence of sales on high-end market
segments
 OPPORTUNITIES

Expansion of the distribution network

Higher sales volumes based on rising
demand
Development of new product lines

THREATS

Aggressive competition
Imitation
Rising labor cost in various countries
Fashion
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L O R E M I P S U M D O L O R

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 Fashion
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 Fashion
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a Plane!
L O R E M I P S U M D O L O R
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Creativity!
L O R E M I P S U M D O L O R

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 Photogra
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L O R E M I P S U M D O L O R

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L O R E M I P S U M D O L O R

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conclusion
L O R E M I P S U M D O L O R

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recommendation
D E V I C E S

L O R E M I P S U M D O L O R

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Consonantia, there live the blind texts. Separated
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Semantics, a large language ocean.
 A B O U T U S

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