Motivation

 Guide Questions
1. What important words are
mentioned in the presentation?
2. What do you think is the topic
for today?
3. What important points are cited
in the presentation?
 INTRODUCTION TO MEDIA
AND INFORMATION
LITERACY
Content Standard:
The learner demonstrates an understanding of media and
information sources, and values them as part of communication
tools.
LEARNING COMPETENCIES
 The learners will be able to:

1. define communication;
2. describe the nature of
communication and the concepts
related to it (SSHS); and
3. describe how communication is
affected by media and information
(MIL11/12IMIL-IIIa-1)
Pre-Activity: Amazing Notes
1. From your answers in the guide
questions of the presentation,
formulate a statement which will
best describe the words you
have written.
2. Ponder on these questions:
• What is communication?
• Why do we communicate?
• How do we communicate?
Pre-Activity: Amazing Notes
3. Prepare to share your
thoughts in the class.
 What is communication?

the act or process of using words,

sounds, signs, or behaviors to
express or exchange information or
to express your ideas, thoughts,
feelings, etc., to someone else
(http://www.merriam-webster.com)
Communication

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
MODELS OF COMMUNICATION
Lasswell’s Communication Model (1948)

Says In To
Who With
Which
What Channel Whom what
effect?
COMMUNI
CATOR MESSAGE RECEIVER EFFECT
MEDIUM
MODELS OF COMMUNICATION
Shannon-Weaver’s Communication Model (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-

communication/
MODELS OF COMMUNICATION
Osgood- Schramm Model Of Communication (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

MODELS OF COMMUNICATION
Westley and MacLean’s Model of Communication (1957)

• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)

Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-

communication/
MODELS OF COMMUNICATION
Berlo’s SMCR Model of Communication (1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-

communication/
ANALYSIS

How is
communication
affected by media
and information?
QUIZ #1
 Identify what is asked in the
statement. Choose the correct
WORD/PHRASE inside the box.
Communication Media
Message Receiver
Shannon-Weaver Model
1. It is the act or process of using words and
exchange of information.
2. It is the channel of exchanging
information.
3. He/she is the taker or collector of
information.
4. It explains that as the message passes the
channel, there will be a noise or feedback
towards the receiver and the decoder.
5. It is also known as the information or
data.
ASSIGNMENT
1. What is media literacy?
2. What is information
literacy?
3. What is technology
literacy?
Reference/s:
-Media and Information Literacy Teaching Guide
-Slideshare and Presentation By : Mr. Arniel Ping
-Media and Information Literacy Textbook
-Internet
SEE YOU TOMORROW, CLASS!

“DREAM BIG, WORK

HARD, STAY
FOCUSED, AND
SURROUND
YOURSELF WITH
GOOD PEOPLE”