Académique Documents
Professionnel Documents
Culture Documents
• Where market prices are incapable of providing quantitative data other sorts of
quantitative measure like political vote or survey are available.
Criticisms of Utilitarianism
• Critics say utilitarianism fails with rights and
justice.
– Utilitarianism has led us to approve acts that is an
obvious violation of an individual’s most
important rights. (Individuals entitlement to
freedom of choice and wellbeing)
– Utilitarianism can also go wrong when it is applied
to situations that involve social justice. (Only looks
at how much utility is produced but fails to
account of how it is distributed)
Criticisms of Utilitarianism
• Utilitarian respond that rule-utilitarianism can deal
with issues of rights and justice.
• Rule-utilitarianism: the basic strategy of limiting
utilitarian analysis to evaluation of moral rules.
– An action is right from an ethical point of view if and only
if the action would be required by those moral rules that
are correct.
– The correct moral rules are those that would produce
greatest amount of utility if everyone were to follow them
(as compared to some alternative rule).
• Kant provides at least two ways of formulating this basic moral principle.
Kant’s Categorical
Imperative (First Version)
• It states, "I ought never to act except in such a
way that I can also will that my maxim should
become a universal law."
• A maxim, according to Kant, is the reason a
person has for doing what he plans to do in
certain situation.
• A maxim would become the ‘universal law’ if
every person in a similar situation choose to do
the same thing for the same reason.
• It comes down to following principle:
Unlike utilitarianism, which focuses on consequences, Kantian focuses on interior motivations
Kant’s Categorical
Imperative (First Version)
• An action is morally right for a person in a certain situation
if, and only if, the person’s reason for carrying out the
action is a reason that he or she would be willing to have
every person act on, in any similar situation.
• The first formulation of the categorical imperative, then,
incorporates two criteria for determining moral right and
wrong:
– Universalizability: The person’s reasons for acting must be
reasons that everyone could act on at least in principle.
• “What if everyone did that?”
– Reversibility: The person’s reasons for acting must be reasons
that he or she would be willing to have all others use, even as a
basis of how they treat him or her.
• “How would you like it if someone did that to you?”
All of these descriptions are judgments about the moral character of the
man, not judgments about the morality of his actions. In fact, although it
is clear that trading on insider information is illegal, the fact that the
practice is legal in many countries and that many economists support it
suggests that the practice is not in itself immoral. What was immoral was
that greed led Boesky to knowingly break the law he had an obligation to
follow.
Virtue Ethics:
An Alternative to Moral Principles
• Ethicists argued
– There is need to not only look at the kinds of actions ought to be
performed but also; Pay attention to the kind of person (character)
performing the actions.
– An ‘agent-based’ focus on what one ought to be against an ‘action-based’
focus on how one ought to act would look carefully on a person’s moral
character, including, in particular, whether a person’s moral character
exhibits virtue or vice.
– A more adequate approach to ethics, would take the virtues (such as
honesty, courage, temperance, integrity, compassion, self-control) and
the vices (such as dishonesty, ruthlessness, greed, lack of integrity,
cowardliness) as the basic starting point of ethical reasoning.
– There are virtues related to utility, rights, justice and caring. So, virtues,
should not be seen as providing fifth alternative, instead, as providing a
different approach to survey the same ground.
The Nature of Moral Virtue
• A moral virtue is an acquired disposition that is a valued as
part of the character of a morally good person and exhibited
in the person's habitual behavior.
• A person has a moral virtue when the person is disposed to
behave habitually in the way and with reasons, feelings, and
desires that are characteristic of morally good person.
• A moral virtue must be acquired and not merely a natural
characteristic such as intelligence, or beauty, or natural
strength.
• A moral virtue is praiseworthy in part because it is an
achievement- its development requires efforts.
The Moral Virtues
• What are traits of character that make a person morally good?
• Which traits of character are moral virtues?
• Aristotle
– virtues are habits that enable a person to live according to reason. A person
lives according to reason when he knows and chooses the reasonable middle
ground between going too far and not going far enough in his actions,
emotions, and desires.
– The virtuous habit of action is always an intermediate state between the
opposed vices of excess and deficiency: too much and too little are always
wrong; the right kind of action always lies in the mean.
Sphere Of Action Or Feeling Mean Deficiency Excess
Emotion of fear Courage Cowardliness recklessness
Desire of Food Temperance Austerity Gluttony
Giving people external goods they deserve Justice Injustice Injustice
Prudence is the virtue that enables one to know, what is reasonable in a given situation.
Aristotle’s Virtues
The Virtue of the mean
The emotion or action The Vice of excess in the The Vice of deficiency in the
in the emotion or
involved emotion or action emotion or action
action
Fear Recklessness Courage Cowardliness
Pleasure Self-indulgence Temperance Self-deprivation
Taking one's due Injustice: taking more Justice Injustice: taking less
Donating money Prodigality Generosity Stinginess
Spending money Ostentatiousness Refinement Cheapness
Feeling admired Vanity Confidence Self-abasement
Seeking honor Over-ambition Ambition Unambitiousness
Anger Irascibility Good temper Apathy
Shame Self-consciousness Self-esteem Arrogance
Talking about oneself Boastfulness Honesty False modesty
– The moral virtues seems to be those dispositions that enable one to live morally good
human life in general and not merely those that enable one to engage successfully in
some set of human practices.
The Moral Virtues
• Edmund L. Pincoffs
– Virtues should be understood in terms of the role they play in human life
rather “a mean between extremes.”
– virtues include those dispositions to act, feel, and think in certain ways that
we use when choosing between persons or potential future selves. For
example:
• When deciding, whom to choose as a friend, spouse, employees or manager, we look to
people’s disposition: Are they honest or dishonest, sincere or insincere, greedy or selfish,
reliable or unreliable, trustworthy or untrustworthy, dependable or undependable?
• When thinking about a moral decision, we often think not so much of what we are
obligated to do, but instead of the kind of person we would be by doing it: in carrying out
the action, would I we honest or dishonest, sincere or insincere, selfish or unselfish?
– What makes one disposition a moral virtue and another a moral vice?
• Specific dispositions- provides specific grounds for preferring a person because they
make a person good or bad at a specific task
• Generally desirable dispositions- make a person good at dealing with the kinds of
situations that frequently and typically arise in human dealings.
• Virtue theory argues that the aim of the moral life is to develop virtues and to exercise
and exhibit them in many situations that human life sets before us.
– The key action guiding implication of virtue theory, then, can be summed up in the claim that:
“An action is morally right if, in carrying out the action, the agent exercises, exhibits, or develops a
morally virtuous character, and it is morally wrong to the extent that by carrying out the action the
agent exercises, exhibits, or develops a morally vicious character.”
• The wrongfulness of an action is determined by examining the kind of character the
actions tend to produce or the kind of character that tends to produce the action.
• Provides a useful criterion for evaluating our social institutions and practices. Any
institution is morally defective if it tend to form morally defective character.
Objections to Virtue Theories
• It is inconsistent with psychology which
showed that behavior is determined by the
external situation, not moral character.
– Response: moral character determines behavior in
a person’s familiar environment.
– Response: recent psychology shows behavior is
determined by one’s moral identity which
includes one’s virtues and vices.
Unconscious vs. Conscious
Moral Decisions
• Unconscious Moral Decisions
– Comprise most of our moral decisions.
– Made by the brain’s “X-system” using stored prototypes to
automatically and unconsciously identify what it perceives
and what it should do.
• Conscious Moral Decisions
– Is used in new, strange, or unusual situations for which the
brain has no matching prototypes.
– Consists of the conscious, logical but slow processes of the
brain’s “C-system”.
– Evaluates reasonableness of our intuitions, cultural beliefs,
and the norms stored in our prototypes.
Morality in International Contexts
• Application in International context – an complex task
– Petty bribery considered unethical in US is a standard practice in
Mexico
– Nepotism and Sexism is a matter of course in some Arabic business
environment
• Four questions help clarify what a MNC to face these
difficulties
– What does the action really mean in the local culture's context?
– Does the action produce consequences that are ethically acceptable
from the point of view of at least one of the four ethical theories?
– Does the local government truly represent the will of all its people?
– If the morally questionable action is a common local practice, is it
possible to conduct business there without engaging in it?