Shiv-Naresh

Pavan Vase
Summer Intern
2019
 TITLE OF PROJECT

 A Study on distribution network of

Shiv-Naresh products in the area of Uttar-Pradesh, Haryana and
Delhi.
 RESEARCH METHODOLGY

 Type of research:- Descriptive research

 Sample size:- 55 Responded
 Tool used :- Question paper
 Type of questionnaire:- structure questionnaire
 Method of research:-Interview
 Data collecting Type:- Primary data
 Location:- Uttar Pradesh, Haryana and Delhi
 QUESTION ANALYSIS

Q1) Do you sell Track suit, Lower, Shorts, Vest,

T-shits, Socks and Swimming costume? If Yes which all brands?
This data we came across, we gathered from dealers in Uttar Pradesh.
Uttar-Pradesh
 SHIV NARESH =21

 TYKA=10

 NNN=12
UTTARPRADESH

 SPORTSUN=6

 OTHERS=20
0 5 10 15 20 25

Other SPORTSUN NNN TYKA SHIVNARESH

This data we came across we gathered from dealers in Haryana.
 SHIV-NARESH = 8 Haryana

 DIDA=4
 SELECT=4
 SPORTSUN=3
HARYANA
 OTHERS=8

0 1 2 3 4 5 6 7 8 9

OTHERS SPORTSUN SELECT DIDA SHIV-NARESH

This data we came across we gathered from dealers in Delhi.
 SHIV-NARESH=14 Delhi

 SPORTSUN=5
 GIO=3
 DIDA=3 DELHI

 OTHERS=6

0 2 4 6 8 10 12 14 16

OTHERS DIDA GIO SPORTSUN SHIV-NARESH

 Q2) In terms of units, what is your yearly average from your own counter?
Q3) In terms of units, what is your yearly average from Shiv-Naresh Brand?

PRODUCTS TOTAL SHIV

COMPAIRSON
SALES OF NARESH
ALL BRANDS PRODUCT
15125
PRODUCTS SALE Swimming costume
43300
(UNITS) (UNITS)
7630
Socks
77850
TRACK 552700 166290
55785
SUIIT T-shits
128640
LOWER 1093500 255940 192840
Vest
250800
SHORTS 276650 112830
112830
VEST 250800 192840 Shorts
276650

T-SHITS 128640 55785 Lower

255940
1093500
SOCKS 77850 7630
166290
Track suiit
552700
SWIMMI 43300 15125
0 200000 400000 600000 800000 1000000 1200000
NG
COSTUM
Shiv naresh product sale Total sales of all brands products
E
Q4) on scale of 1 to 5 where 1 is the lowest & 5 is the highest where will you
rate
Shiv-Naresh products on quality, designation, pricing, availability and
customer awareness.

Q)4 QUALIT DESIGN PRICE AVAILAB CUSTO

Y ILITY MER
AWAREN
ESS
5 22 6 8 6 9
4 17 17 11 8 19
3 4 16 21 18 10
2 0 1 3 2 1
1 0 0 0 2 1
 Quality and design

Q)4 QUALI DESIGN

TY QUALITY DESIGN

5 22 6
9%0% 3%
0% 15%

1 1
4 17 17 51% 40%
40% 2 2
3 3
3 4 16 42%
4 4
5 5
2 0 1

1 0 0
RATING PRICING AVAILAI
PRICE AVAILABILITY
BILITY

1 8 6 7%0%
19% 5% 6% 17%

2 11 8
1 1
2 2
49% 25% 22%
3 3
3 21 18 4 50% 4
5 5

4 3 2

5 0 2
 CUSTOMER AWARENESS
RATING CUSTOMER CUSTOMER AWARENESS
AWARENES
S
1 9
3%3%
22%
25%
2 19
1
2
3

3 10 4
47% 5

4 1

5 1
 SWOT ANALYSIS OF SHIV-NARESH
STRENGTH:-

 Company has well presence in Indian market and nationally recognized.

 High brand Value and Consumer awareness.
 Sponsored major events like Khelo India.
 Huge Loyal customer base.
 Huge Variety in fabrics in high range clothes.
 Only Indian brand who is totally dedicated towards active sportswear.

 The brand is associated with several Olympics stars.

 WEAKNESS:-

 Unable to eliminate duplicate products of Shiv-Naresh to some extent from the market.
 The stores are many and sometimes compete among themselves for market share.
 Less in Branding and Promotion.
 Communication gap between company and internal customer.
 Multiple dealer policy.
 Outdated design being repeated in lower section.
 Delay in Supply chain.
 Fails to fulfil demand in peak seasons.
 During Big events mostly focus of company switched towards temporary partners over
permanent partners
 Stiff competition in Uttar Pradesh and similar brands means customer have high brand
switching.
  OPPORTUNITIES:-

 Can Increase Market Awareness through Marathon.

 More promotion and branding visibility can help improve the company’s
performances.
 Brand building by setting up sponsored sports academies.
 Can dominate the market if distribution problems are taken care of.
THREATS:-

 Other brands offering more styles and varieties lower section in like Sport sun,
Tyka, NNN and Dida doing well in market of UP and Haryana
 Shiv-Naresh losing market dominance in UP.
 Pirated and duplicate products affect the brand image.
 FINDINGS
 Dealers in Uttar Pradesh facing main problem in delivery
 They don’t get product available in size and color they want
 In lowers ranges customer switching preference towards competitors due to low
price
 Some dealers and retailers selling other brands over Shiv-Naresh because of
high margin
 Clothes in district level and university tournaments provide by Sport sun and
NNN because of customization option in less quantity and fast delivery.
 From the time you decreased margin although increasing price of the product sale
fallen down as compare to previous years.
 Some dealers claims that there are few dealers in market who are selling on the
same price which they are getting from Shiv-Naresh.
 RECOMMENDATIONS
 Do not increase multiple dealers in same market.
 Also focused in variation and design in lower section which has maximum sell
 Sampling should be provide to each dealer and retailers
 In southern part of Uttar Pradesh need easy and fast distribution network because
our customers are switching their preference due to availability issue although
they need Shiv-Naresh
 Quarterly or half yearly meetings with dealers
 Salesman visit on stores once in 2 months
 Duplicate products elimination is must needed because it is effecting our brand
image
 Do not search for newer market better to increase customer base for stability.
Thank you