Académique Documents
Professionnel Documents
Culture Documents
Angeline E. Basco
Instructor
1
THE PSYCHOLOGY OF TRAVEL
This chapter aims
to discuss how do
people choose
which hotel to stay
in.
2
THE PSYCHOLOGY OF TRAVEL
The following are the Basic Travel Motivators:
1. Physical motivators – related to physical rest,
sports participation, beach recreation,
relaxing entertainment and others directly
related to health.
2. Cultural motivators – the desire to know
about other countries–their music, art,
folklore, dances, paintings and religion.
3
THE PSYCHOLOGY OF TRAVEL
3. Interpersonal motivators – pertain to the
desire to meet other people, visit friends or
relatives, escape from routine, from family
and neighbors.
4. Status and prestige motivators – concern ego
needs and personal development. Included
in this group are trips related to business,
conventions, study and pursuit of hobbies
and education. Travel would enhance one’s
recognition and reputation.
4
THE PSYCHOLOGY OF TRAVEL
Self-esteem
(self confidence and
recognition)
Social Needs
(love, belongingness, acceptance)
Safety Needs
(protection against physical or mental danger)
Physiological Needs
(food, drink, rest, shelter)
17
MASLOW’S HEIRARCHY OF NEEDS
• Abraham Maslow created this.
• This hierarchy suggests that lower needs
demand more immediate satisfaction than the
satisfaction of higher needs.
18
THE PSYCHOLOGY OF TRAVEL
1. NEED FOR ESCAPE OR CHANGE
The most popular reason for travel is,
“escape” – escape from the dull daily
routine; escape from the familiar, the
ordinary; escape from the job, the boss,
the customers, the house and the
accelerated pace of modern life.
19
THE PSYCHOLOGY OF TRAVEL
2. TRAVEL FOR HEALTH
The search for health and long life
popularized the spas, seaside resorts and
sun resorts.
The mineral water of different springs
were believed to cure different ailments
such as rheumatism, heart and
circulation disorders, diabetes and
problems of the kidneys and gall
bladders.
20
THE PSYCHOLOGY OF TRAVEL
Some Americans go to China or Hong
Kong to undergo acupuncture or to the
Philippines to consult faith healers.
21
PSYCHOLOGY OF TRAVEL
24
THE PSYCHOLOGY OF TRAVEL
5. STATUS AND PRESTIGE
25
THE PSYCHOLOGY OF TRAVEL
Much travel is done to keep up with the
trend and to appear knowledgeable
about foreign places. Being well traveled
enhances one’s status in society.
26
THE PSYCHOLOGY OF TRAVEL
6. TRAVEL FOR EDUCATION
Travel offers an opportunity to satisfy the
urge to learn. Many school teachers go
to Europe every year. College students
also go in large numbers either on their
own or as part of study groups sponsored
by universities. Thus students combine
travel with learning.
27
EDUCATIONAL TOUR
31
PSYCHOLOGY OF TRAVEL
33
PSYCHOLOGY OF TRAVEL
TOURISTS AT
SOUVENIR
SHOPPING
THE PSYCHOLOGY OF TRAVEL
10. PROFESSIONAL AND BUSINESS
MOTIVES
Conference and conventions about
commerce and industry increase
annually. More than half of all airline
travel is done by business travelers.
35
THE PSYCHOLOGY OF TRAVEL
SEARCH FOR NATURAL BEAUTY
Natural beauty such as the sunset, trees,
mountains, waterfalls, flowers beaches is
usually pleasurable to the viewer. The
travelers from the city going to the rural areas
are motivated because they feel like they need
to see the beautiful scenery.
36
THE PSYCHOLOGY OF TRAVEL
CLASSIFICATION OF TRAVELERS BASED ON
PERSONALITY
• Stanley C. Plog classified travelers based on
their different personalities as psychocentrics,
midcentrics, and allocentrics.
37
THE PSYCHOLOGY OF TRAVEL
Psychocentrics – people centered on self, are
inhibited and not adventurous. They have a
strong desire for consistency and the familiar.
They prefer “safe” destinations. They do not
like to experiment with accommodations,
food and entertainment. They look for
experiences that will not result in personal
stress or involve unusual situations.
38
THE PSYCHOLOGY OF TRAVEL
Midcentrics – persons with midcentric
personality are not particularly adventurous,
yet they are not afraid to try new experiences
as long as these are neither too odd or too
challenging. They constitute the mass market
or the bulk of the population.
39
THE PSYCHOLOGY OF TRAVEL
Allocentrics – people having interest and
attention on other persons, are highly curious
and thrive on stimulation and change. They
have a strong need for variety and new
experiences. They want to explore and
discover and go on their own rather than buy
package tours.
40
THE PSYCHOLOGY OF TRAVEL
CLASSIFICATION OF TRAVELERS BASED ON
PURPOSE OF TRAVEL
1. Business travelers
2. Pleasure/personal travelers
41
THE PSYCHOLOGY OF TRAVEL
BUSINESS TRAVELERS
1. Regular business travelers – the cost of
the trip is shouldered by a company.
Not greatly affected by the cost of
travel.
• Half of passengers on an airline are
business travelers.
42
THE PSYCHOLOGY OF TRAVEL
2. Business travelers attending meetings &
conventions – surveys indicate that 20%
of all business travels are for the
purpose of attending meetings and
conventions. Conventions are classified
into: international, continental, national
and regional.
43
THE PSYCHOLOGY OF TRAVEL
3. Incentive travelers – a travel given by
firms to employees as a reward for
some accomplishment or to encourage
employees to achieve more than what is
required.
44
SINGAPORE AIRLINES A380
45
THE PSYCHOLOGY OF TRAVEL
PLEASURE/PERSONAL TRAVELERS
This group includes people traveling for
vacation or pleasure. Also called the non-
business travelers. This is the largest
segment of the international market and
the fastest growing.
This growth is due to: rising income
levels, urbanization, higher educational
levels, increase in leisure time.
46
THE PSYCHOLOGY OF TRAVEL
Pleasure/Personal Travelers are classified
into four:
1. Resort Travelers – according to surveys these
travelers are better educated, have higher
household incomes and are more likely to
have professional and managerial positions.
Notably, majority of these travelers have
families and children.
47
THE PSYCHOLOGY OF TRAVEL
2. Family Pleasure Travelers - they are
motivated by three objectives.
They travel as an educational experience
for their children.
To do something different with their
families. .
To bring the family together.
48
THE PSYCHOLOGY OF TRAVEL
A. Junior families – parents aged 20-34having
pre-school or grade school children.
B. Mid range families – with parents aged 35-44
with grade school or high school children.
C. Mature families – families with parents aged
45 or over with children who are of high
school age and older.
49
THE PSYCHOLOGY OF TRAVEL
3. The Elderly – At present there are many
people who are fifty years of age and over,
including greater numbers of people in the
retirement age category. These are the
people with money and have the desire to
travel extensively.
50
THE PSYCHOLOGY OF TRAVEL
4. Singles and Couples – They take their
vacations to fulfill their psychological,
intellectual and physical needs by giving
them the opportunity to rest, relax, escape
the routine of pressures of daily living and to
express total freedom. Most resorts in the
Caribbean region have targeted this type of
travelers.
51
THE PSYCHOLOGY OF TRAVEL
TRAVEL CONSTRAINTS
1. Lack of Money
2. Lack of Time
3. Lack of Safety and Security
4. Physical disability
5. Family commitments
6. Lack of interests in travel
7. Fears of travel
52
- END OF TOPIC -
- THANK YOU -