Understanding Business

Communication in
Today’s Workplace

7/27/2019 Chapter 1 - 1
 Global Communication

Internal Audiences

External Audiences

7/27/2019 Chapter 1 - 2
Communication Benefits
Problem Solving Business Relationships

Decision Making Promotional Messages

Productivity Images and Brands

Work Flow Audience Response

7/27/2019 Chapter 1 - 3
Effective Communication

Practical Factual

Concise Clear Persuasive

7/27/2019 Chapter 1 - 4
 What Employers Expect
Organizing ideas and information
Expressing ideas and information
Reading and listening effectively
Communicating with diverse groups
Using communication technology
7/27/2019 Chapter 1 - 5
 What Employers Expect
Writing and speaking effectively
Applying business etiquette
Communicating ethically
Obeying regulations and guidelines
Using time productively
7/27/2019 Chapter 1 - 6
 Communication Process
1 8 7
Sender Audience Audience
Has an Idea Sends Feedback Reacts to Message

2 6
Sender Audience
Encodes the Idea Decodes Message

3 4 5
Sender Sender Audience
Produces Message Transmits Message Receives Message

7/27/2019 Chapter 1 - 7
Usage of Business Communication Channels

Writing
9%

Receiving
Sending

Speaking Listening
30% 45%

Reading
16%

27 July 2019 Chapter

Business
2-8
Communication
 Basic Communication
Structure Intent
Nonverbal

Nonverbal
Less Structured More Spontaneous
Harder to Classify Less Control
Verbal

Verbal
More Structured Conscious Purpose
Easier to Study More Control

27 July 2019 Chapter

Business
2-9
Communication
 Communication Skills

Ethical Communication Constructive Feedback

Audience-Centered
Business Etiquette
Approach

Intercultural Sensitivity Technology Skills

7/27/2019 Chapter 1 - 10
 Ethical Communication

True in Every Sense

Includes Relevant Information

Not Deceptive in Any Way

7/27/2019 Chapter 1 - 11
 Unethical Communication

Unethical Practices

Selective Falsifying Distorting

Plagiarism
Misquoting Numbers Visuals

7/27/2019 Chapter 1 - 12
Recognizing Ethical Issues

Ethical Dilemma Ethical Lapse

Stakeholders Business Pressures

Conflicting Loyalties Illegal Choices

Difficult Tradeoffs Unethical Choices

7/27/2019 Chapter 1 - 13
 Making Ethical Choices

Individual Corporate
Employees Code of Ethics Management

Policies and Structures

7/27/2019 Chapter 1 - 14
Audience-Centered Approach

Focus on the Audience

Care About the Audience

Respect the Audience

7/27/2019 Chapter 1 - 15
Feedback in the Workplace

Constructive Destructive
Feedback Feedback

Process Focused Personal Attacks

Outcome Focused Unclear Guidelines

7/27/2019 Chapter 1 - 16
Etiquette in the Workplace

Respect

Courtesy

Common Sense

7/27/2019 Chapter 1 - 17
Communication Technology

Maintain Perspective

Use Tools Wisely

Connect with People

7/27/2019 Chapter 1 - 18