More Than Just a Search Engine

April 22, 2010

What are we going to tell you?

 What is Google?

 Google’s journey to success

 What do they have, apart from the search engine?

 Money Matters

 Life at Google

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 What is Google? – A brief Intro

 Google Inc. (NASDAQ: GOOG, FWB:

GGQ1) is a multinational public cloud
computing and Internet search
technologies corporation.

 Google hosts and develops a number

of Internet-based services and products.

 The company was founded by Larry Page

and Sergey Brin, often dubbed the "Google
Guys“

 The company's stated mission from the

outset was "to organize the world's
information and make it universally
accessible and useful", and the company's
unofficial slogan – coined by Google
engineer Paul Buchheit – is Don't be evil.

 Headquarters is in Mountain View,

California United States
A Compelling Mission

Organize the world’s information and make it

universally accessible and useful.

Google Confidential and Proprietary 4

Google Milestones

 1996 - Larry and Sergey, now Stanford computer science grad students,
begin collaborating on a search engine called BackRub.

 1997 - Larry and Sergey decide that the BackRub search engine needs a
new name. After some brainstorming, they go with Google

 1999 – Moving to Mountain View location

 2001 – Eric Schmidt joins as the CEO.

 2004 - Initial Public Offering of 19,605,052 shares of Class A common stock

takes place on Wall Street on August 18. Opening price: $85 per share.  

 2006 - Google Trends released, a way to visualize the popularity of searches

over time.

 2009 - The latest version of Google Earth makes a splash with Ocean, a new
feature that provides a 3D look at the ocean floor and information about one
of the world's greatest natural resources.
 Google Evolution

1995 1998 2000 2003 2004 2005 2006

Core Search Ads Monetization Communications Collaboration ?

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Google Products

• Google Search
• Gmail
• Chrome
• Blogger
• Google Reader
• Google Talk
• Google Maps
• Books
• Photos
• Calendar
• Social Media

Google Confidential and Proprietary 7

 Some other Products - Google Adwords

• AdWords is Google's
flagship advertising
product and main source
of revenue. AdWords
offers pay-per-click
(PPC) advertising, and
site-targeted advertising.
• Advertisers specify the
words that should trigger
their ads and the
maximum amount they
will pay per click.

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 Google AdSense
• AdSense is an ad serving application run by Google Inc.
Website owners can enroll in this program to enable text,
image, and video advertisements on their websites.
• These advertisements are administered by Google and
generate revenue on either a per-click or per-impression
basis.

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 Google Chrome

• Google Chrome is a web

browser developed by Google
that uses the WebKit layout
engine and application
framework.
• It was first released as a beta
version for Microsoft Windows
on 2 September 2008, and the
public stable release was on
11 December 2008.
• Chrome was the third most
widely used browser, with
6.13% of worldwide usage
share of web browsers,
according to Net Applications.

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 Google Buzz & Google Wave

• Google Buzz is a social

networking and messaging
tool from Google,
designed to integrate into
the company's web-based
email program, Gmail.
• Google Wave is a web-
based service, computing
platform, and
communications protocol
designed to merge e-mail,
instant messaging, wikis,
and social networking.

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 Google Analytics

• Google Analytics
(GA) is a free service
offered by Google
that generates
detailed statistics
about the visitors to a
website.
• Its main highlight is
that the product is
aimed at marketers
as opposed to
webmasters and
technologists from
which the industry of
web analytics
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originally grew
 Google Earth 5.0

• 5th version of
Google Earth adds
the ability to explore
the Oceans and
Mars, as well as a
Historical Imagery
feature that lets you
view satellite
imagery from the
past, going as far
back at the 1950's in
some places.

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 Google Nexus One
• The Nexus One is a
smartphone from Google
that uses the Android open
source mobile operating
system.
• The device is manufactured
by Taiwan's HTC
Corporation, and became
available on January 5,
2010.
• Features of the phone
include the ability to
transcribe voice to text,
noise canceling dual
microphones, and GPS
guided turn-by-turn voice
directions to drivers.
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 Google Latitude

• Google Latitude is a
location-aware mobile
app developed by
Google.
• Latitude allows a
mobile phone user to
allow certain people to
track their location.
Via their own iGoogle
accounts, the user's
cell phone location is
mapped on Google
Maps.

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 Google Voice

• Google Voice is a
telecommunications
service by Google
launched on March 11,
2009.
• The service is provided to
a U.S. phone number,
chosen by the user from
available numbers in
selected area codes, free
of charge to each user
account. Inbound calls to
this number are forwarded
to other phone numbers of
the subscriber.
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 Google Goggles
• Google Goggles is downloadable image recognition application
created by Google Inc.
• Currently, it is used for searches based on pictures taken by
handheld devices.
• For example taking a picture of famous landmark would search
for information about it or taking a picture of a product's
barcode will search for information on the product.

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 Money Matters

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 Life at Google

• Rock Climbing
• Swimming Pool
• Beach Volleyball
• Massage Chairs
• Free Food
• Dry Cleaning
• Car Wash
• Dress Casually
• Bring children to work
• Onsite Gym
• Free Haircut

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 The End

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