Z1146 - ENTREPRENEURSHIP II

SESSION XII

INTELLECTUAL
PROPERTY RIGHTS
 Learning Objectives

LO 3 : Assess the requirement for starting up a

business
Overview
 Intellectual Property
Rights

Intellectual property (IP) refers to creations of the

mind, such as inventions; literary and artistic works;
designs; and symbols, names and images used in
commerce. (World Intellectual Property Organization)

Intellectual property rights are the rights given to

persons over the creations of their minds. They
usually give the creator an exclusive right over the use
of his/her creation for a certain period of time. (World
Trade Organization)
Types of Intellectual Property
Rights
 Types of Intellectual
Property Rights

Patents
• Exclusive rights to exploit a particular product or use a
specific process for a certain period of time
• Patents are only granted for inventions that are new and
not obvious to people who understand the technology

Trademarks
• A sign that is used to distinguish the products and services
of one trader from others
• It can be a letter, number, word, phrase, shape, logo,
picture, aspect of packaging or a combination of these
• While a patent protects the function, the trademark
protects the look of a business
 Types of Intellectual
Property Rights

Industrial Designs
• The right provided by a design registration is in many
ways similar to that provided by a patent but the
protection is limited to the appearance of the product

Copyrights
• an exclusive legal right to literary, musical or artistic
work and the right to produce or reproduce that work
by making copies or performing the work
• Copyright laws also contain provisions for the protection
of ‘works of applied’ art, for example artistic jewellery,
furniture and greetings cards
• Copyright is an automatic right that arises when a work
is created
 Types of Intellectual
Property Rights

Trade Secrets
• any idea, formula, pattern, device,
process or information that provides
the owner with a competitive
advantage in the marketplace
• Includes marketing plans, financial
forecasts, employees’ rosters and
laboratory notebooks
 Case
Marvel

https://youtu.be/rtXMNbZSvMQ
What are the intellectual property rights owned by
Marvel?
 References

Schaper, Michael.(2011). Entrepreneurship and Small Business 3-rd

Asia-Pasific Edition. John Wiley & Sons Australia, Ltd. Milton. ISBN: 978-
1-74216-462-5

What is Intellectual Property? (n.d.). Retrieved December 6, 2017, from

http://www.wipo.int/about-ip/en/

WTO | intellectual property (TRIPS) - what are intellectual property

rights? (n.d.). Retrieved December 6, 2017, from
https://www.wto.org/english/tratop_e/trips_e/intel1_e.htm