GROW

Using
Artificial Intelligence
Case Analysis
Group 3 No Name Roll No.
1 Hrangbung Darthang Anal PGP09189
2 Ankush Verma PGP09185
3 Prerna Chaurasiya PGP09108
4 Dese Jeevan Rathod PGP09187
5 Aleeva Goyari PGP09184
6 Anuj Singh Jatav PGP09003
GROW Overview
Founded by Masahiro Fukuhara, based in Tokyo in 2015. It increased
1 Its user base from 2000 to 74000 in 6 months.

Mobile consumer app that allowed students to gift each other feedback on
2 various competencies and discover their personality traits

IGS added a B2B2C strategy and began providing GROW to HRs of

3 organization

The solution has developed into a tool that helps

4 •
•
Students to understand their strengths and weaknesses
Assists HR in hiring based on competencies and personality traits

GROW uses artificial intelligence learning algorithms to analyze assessment data

5 from both candidates and evaluators, looking for patterns to improve its ability to
accurately screen candidates over time
 Septeni Holdings
• Used in substitute for group interviews to screen candidates
• It collected information from peers throughout students university.
• Algorithm was trained by data on prior one years candidates and interview
outcomes
• It predicted most likely candidates to get selected in interview stage

How All Nippon Airways

Organizations • ANA used GROW to source candidates that they could have missed
•
uses GROW •
ANA prioritised 10 competencies it would require
GROW assessed candidates and assigned Total Score as well as confidence score
• Confidence score is the measure of confidence IGS had in that total score

Mitsubishi Corporation
• Profile for Ideal employee was created
• Peers of ideal applicants also targeted with the assumption that same kind of
people stay together
• Helped MC to discover the talent that has not discovered them
 SWOT ANALYSIS
GROW

Strength Weakness
• Precise data for hiring • Not sure of exchanging honest
• Applicable for both education feedback
and MNC’s • In need of more cash to improve
• Faster recruitment process the technology
• Security Reasons (scores can be
manipulated by hackers)

Opportunity
• Being the only firm to offer these Threat
service there are no competitors
• Imitation of the model by new
in the market
• It can be use for both education firms
• Innovation of new software to
and many MNC’s where they
detect competencies
need to hired new candidates
 DESIGN THINKING

Problem Problem
Ideate
Statement Definition

01 Problem Statement
To determine various capabilities of
GROW in the long run
02 Problem Definition
• How to create awareness about
benefits of GROW
• How to understanding the key issues of

03 Ideate
• Surveys of clients as where they face issue in
recruitment, selection and training process
clients where GROW can assist in
Recruitment and Training process
• How can GROW adapt to different
• GROW should be collaborated with human situations and act autonomously.
assistance for effective results in the final stage • How can GROW be customized
• For the recruitment criteria, mix of customized according to the clients need
company’s needs and GROW’s own
intelligence should be used
 GAP Analysis
GROW

• To screen talent by candidates past and
predicting future
• Reducing load on hiring process
• To improve hiring process and hiring criteria.
• Reinforcing Machine Learning, such that the AI
would be able to overrule some of the client
defined characteristics
• To make GROW’s AI better than client
• Expand the user base
Thank you