necessities are not unique that are not only exist in 7\11 suppliers. while for fresh bargaining dailypower meals ofare threat of new entry suppliers=Moderate unique . barriers to entry to a specific industry, how easy it is for new players to entre in the market: e.g. • Switching costs is • economies of scale moderate. The 7\11 • time and cost of entry stores require the • specialist knowledge supplier to supply • capital requirements in time while • cost advantages having a power • access to distributors over theses • government policies bargaining power • expected retaliation suppliers. • technology protection of customers=Low • Easy to switch • No bargaining leverage available from a suppliers to 7\11 customers. to other since • Buyer volume is low because there are many people only buy their necessities. suppliers. competitive rivalry • Buyer have wide information • Supplier intense rivalry driving businesses to engage in price wars, develop about 7\11 products but due to concentrations new products and promote themselves, increasing costs and the uniqueness of their services very low because lowering profits: e.g. ,customer cannot demand for a 7\11 buys from • number and diversity of rivals better price. many suppliers. • exit barriers • There is no customer switch cost • Since 7\11 demand • industry growth for 7\11. is less that • fixed costs/value • There is price sensitivity e.g. as supply by added for subsidized goods they suppliers ,7\11 • brand identity cannot manipulate the price. have a high • switching costs • There is a high ability for bargaining power. • product differences customers to substitute due to the • 7\11 provide a • customer loyalty availability of many convenience unique services stores. since you can pay • Buyers have no powers over the your utilities prices because the number of bills ,Wi-Fi bills threat of substitutes 7\11 customers is very high . etc.from the store where a substitute product meets the same customer need, it • Their prices are slightly which is free of becomes crucial to examine the key factors in order to understand expensive because they have charge the risks affecting the industry: e.g. their unique advantage. • buyer inclination to substitutes • switching costs • relative price performance