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STRENGTHS WEAKNESS
OPPORTUNITIES THREATS
● Bridges the Gap between the Roadside Eateries and the Chain Eateries
● Provides Hygienic Food
● Affordable Pricing
● Place to hangout with friends as the tagline says “Gup Shup Ka Adda”
● Challenging their existing Competitor by continuously expanding their
branches in various places in Lucknow and different cities.
Ansoff’s Matrix
MARKET
Existing New
Market Development
Market Penetration
BMC Gomti Nagar is
Entered market with
Existing
Product Development
New
PRODUCT:
• Product Profile
o Caters a wide range of beverages and fast food
• Product Attributes.
o Care for customers sentiments towards religion & Culture.
PHYSICAL EVIDENCE
• Direct Competetiors
o Sharma Chai Point
o Talab
o Chaiwala.com
o Chai Peeni hai?
• Indirect Competitors
o Every other Tea Stall offering same product at affordable prices.
• Includes micro and small scale producers.
ISSUES AND CHALLENGES FACED
TEAM MEMBERS:
• SATYAM CHAURASIA
• SHALU GOLYAN
• SHIVANI B. SHAH
• SUMIT SINGH
• VIVEK KUMAR SINGH
• VIJAY CHANDRAN
THANK YOU!