A Study On Emergence Of E -

Commerce In Indian Scenario

Presented By:-Rajiv Sharma

The past two years have seen a rise in the number o f
companies embracing e -commerce technolgies and the
internet in india.
Major indian portal sites have also shifted towards e-
commerce instead of depending on advertising revenue.
Inspite of RBI regulation , low internet usage e-commerce
sites have popped up everywhere , computers etc.
E-commerce in India
 The cutting edge for business today is e-commerce.
Most people think e commerce means online
shopping.
 Providing a quick and convenient way of
exchanging goods and services both regionally and
globally, e-commerce has boomed. The travel
industry has benefited hugely through the growth
surge in e-commerce. According to IDC, online
sales of airline tickets, car rentals, and hotel
reservations make the travel industry one of the
strongest e-commerce markets in existence today.
E-Commerce transactions in India
Year Total E B2C (Rs B2B ( Rs
Commerce Crores) Crores)
Transactions
(Rs Crores

1998-1999 131 12 119

1999-2000 450 50 400

2000-2001 1200 100 1100

 . It is expected that by 2003, more than 75 per cent of
revenues of Internet business-to-consumer business
would come from transactions
 Analysts also believed that one of every four non-
resident Indians (NRIs) would make some form of
purchase from India-based web sites by 2003. And it
actually happened.
Is e-commerce happening in India?

 The Internet has created a new economic ecosystem,

the e-commerce marketplace, and it has become the
virtual main street of the world.
Growth of E Commerce in India
 It is being stated that in the case of business-to-
business transactions, the Indian industry will reach
online penetration of 5 per cent by 2003.YearTotal e-
commerce transactions B2C B2B
OBJECTIVES
Some of the objectives to e-commerce adoption in
India include the following:

 This is a research study paper of e-commerce by

companies.
 This study is conducted to evaluate the
perceptions , status and triggers on the use of e-
commerce by indian companies.
 This survey has been conductes simultaneously in a
number of companies in the asia -pacific region.
 This survey sample consist of more than 110 indian
companies , 69 of which had a minimum turnover of
INR 1billion, and 17 with annual turnover above INR 10
billion.
 This research is carried out by KPMG india that took
place during late 1998 was refferred to while caarying
out this research study.
RESEARCH METHODOLOGY
 The research study was conducted both primary as
well extensive Desk Research for this report.
 Secondary data sources were used to gain a
comprehensive and in-depth understanding of the E-
commerce market in india.
 These annual syndicated set of reports on the internet
market in india are based on a large scale primary
survey covering 65000 individuals across 26 cities in
india .
 Information from various published resources and
other research bodies were also used to perform a data
validation check and also to reach at the final
numbers.
 Primary Research was conducted using in -depth
interviews with large and medium -sized B2C and C2C
E -commerce players.
FINDINGS
 Indian e-commerce market hosted US $3billion of
transactions in 2011 .
 It is forecast that more than US$20 billion worth of
transactions will be carried out online over next five to
seven years in india and 12-15℅ of the country's
shopping activities will move online.
 A total of 9million Indian internet users carried out
online transactions in 2011. This number is predicted
to reach 38 million by 2015.
 Online retail sales will reach US$2.4 billion in 2012,
with the number of online buyers in the country.
CONCLUSION
The perception that trading on electronic channels
cannot make money is challanged as incorrect , atleast
in the Business -To- Business sector .
E-Commerce raises major strategic issues and is
accelerating developments in areas such as globalization
, branding , customer services, and supply chain.
This survey shows that the application of e-
commerceand the internet in particular extend beyond
marketing to all aspects of the supply chain.