BUSINESS PROPOSAL

BY:CLARITA MAE D. CANDELARIO

Merienda Legends!
Mapapa-SAVAGE! Ka sa Sarap!
 Mission Statement

 This mission will be to exceed the

customer’s expectation in every sense by
providing ambiance for every sensory
perception.The atmosphere and food will
please the customers hearing, smell,
taste,touch and sight ,and provide an
exciting creative environment.
Goals and Strategies
 Ensurecustomer satisfaction and build a repeat
customer base.
 Improve our position in the local market and
strengthen our brand.
 Italso allows us to interact with people on daily
basis.
 A developed marketing program.
 Promoted through radio and newspaper
advertising,posters and the yellow pages.
 10% discount will be applied to seniors to attract
SWOT Analysis

 STRENGTH :Reasonable customer satisfaction,

tasty and hygienic food in a clean and neat
atmosphere ,reasonable rate & quantity.
 WEAKNESS :Lack of ambiance ,new and not
established .
 OPPORTUNITIES :Job opportunities for people
who have skills in cooking and cleaning.
 THREATS :High competition,Merienda Que,
Jollibee, 711
Location
Legal Structure
• My business will be run as a sole
proprietorship.
• All debts and liabilities of this business will
be my responsibility.
• I will pay personal income taxes on the
profits made. This will make accounting
much simpler.
• With having a sole proprietorship, I can
also deduct my business losses to the
extent of my total income that I may have
from all sources.
 Market Analysis

 My business is based on a preconceived idea.For

market analysis I had taken the help secondary
data available .
 Today in Philippines the trend of snacks and
online games (especially Mobile Legends) are
increasing.
 Dining experience.
 Reasonable Price.
 Target Market:People who enjoy snacks and love
Mobile Legends. Age 12-20.Male and
Marketing Strategy

 We intend to succeed by giving people a combination

of excellent and interesting food in an environment.
 We will focus on establishin a strong identity in our
community with a grand opening.
 We will create an appealing and entertaining
environment with unbeatable quality at an exceptional
price.
 All menu items are moderately priced for the are.
Start-up Cost

 Incorporating - 200.50
 Licenses and Permits - 300.88
 Insurance - 800.00
 Legal - 600.00
 Fliers/ads/coupons - 830.00
 Food Supplies - 2,000.00
 Total - 4,731.38
Summary of Financial Needs

I will not apply for financial. I plan on using my

money from my business and if there's a conflict
then i will use the money i saved in my bank.
Paying rent is not a problem because the spot
where my business is my mom's spot and she's
letting me use it.I just hope that i can be able to
expand this business.
Products

 FIRST BLOOD SET

 Burger with fries and drinks

 DOUBLE KILL
 Minatamis na saging
 Turon

 KILLING SPREE
 Burger,fries and Spaghetti with Drinks
Products Continued

 MANIAC!
 4 Spaghetti
 4 turon
 4 minatamis na saging

 SAVAGE
 Full set for five people
 Spaghetti, Fries, Burger, Turon, Minatamis with Drinks
Supporting Documents/Sources

 All images of my product came from google.com

THANK YOU!