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  • DM Group Uber

    Transféré par

    Mohak Wadhwa
    16 vues5 pages
    A digital marketing strategy for Uber

    Titre original

    Dm Group Uber

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    A digital marketing strategy for Uber

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    16 vues5 pages

    DM Group Uber

    Transféré par

    Mohak Wadhwa
    A digital marketing strategy for Uber

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 5

    UBER

    Marketing Objective:
    Drive Action Group 10:
    Nimesh Aggarwal, A003
    Shruti Dabas, A009
    Garima Singh, A057
    Mohak Wadhwa, A065
    Rishi Pahwa, B045
    Ayushi Dhall, H016
    Search Engine Marketing

    Drive Action: Targeting people looking for “Intercity/Outstation cab booking” on serviceable intercity routes.

    Keywords: +outstation +taxi, +outstation +taxi +booking, +outstation +cab, +outstation +cab +booking, +outstation
    +taxi +service, +car +booking +for +outstation, +outstation +cab +service, +outstation +car +rental, +outstation +cab
    +tariff, +outstation +cab +rates, +outstation +taxi +tariff, +outstation +taxi +rates, +car +for +outstation, cheapest
    +outstation +cabs, cheapest +outstation +taxi, +interstate +taxi, +interstate +cab, +intercity +taxi, +intercity +cab, +delhi
    +to +taxi, +delhi +to +cab, +to +delhi +cab, +to +delhi +taxi, +mumbai +to +taxi, +mumbai +to +cab, +to +mumbai +cab,
    +to +mumbai +taxi, +to +taxi, +to +cab
    Display
    CTA: Book the cab in advance and avail cashback
    Placement:
    YouTube Mastheads
    Work Stress? • Geography-based (exclusively in Uber Intercity serviceable
    Planning a weekend getaway? cities) YouTube Masthead during weekends
    Uber Intercity will take you. • Example: YouTube users from Chandigarh seeing “Travel to
    Book now to get 30% cashback Ludhiana in Uber Intercity and get 30% cashback”

    Search Page & Partner Website Display Ads


    • Appears when user search string point to keywords like
    “intercity cabs”, “outstation cabs”, “Mumbai to Pune cab”
    (same keywords from SEM adgroup)

    Uber Hire – The car that is all yours!


    Book Now and get 30% cashback
    Social

    • Retargeting the prospects visiting


    the app and in-market prospects
    • Apps in use: Facebook, Instagram
    • CTA to claim promotional offers
    App Strategy Video Strategy
    Ads for navigation, restaurant Skippable Ads on YouTube
    and booking apps

    The Skippable Ad would show an easy


    question from the World cup and the right
    answer needs to be sent through the mobile
    application. For right answer you will get a
    discount promo code for the next ride

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