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TEMPLATE
Group 5
Trinh Hoang Tu Anh
Van Thanh Dat
Le Cong Nguyen
Pham Ngoc Bao Tran
o Background
o Market Segmentation
Thành Đạt
o Targeting
o Positioning
o Marketing 4Ps
Product lines
Tú Anh
Pricing approach
Promotion
Content • Sales Promotion
• Public Relations
s • Advertising
• Direct Marketing
Bảo Trân
PROFIT
Sales promotion
New customers
o Incentive size:
At store visit store more frequently
Website make the customers have the habit
of visiting the website of Uniqlo, catch up new
collections and all designs
All items in store
Limitation: items, gender
o Duration: Black Friday, End of summer,…
o Timing: about 2 weeks
o Distribution vehicle: cooperate with the delivery
Sales promotion service company
Publication
Relations
Public
Co-operate with some e-newspapers, company
newsletter and magazines
spread the information about Uniqlo to people
quickly
Public Relations
Events
o Organize brand launch conference,
Relations
Public
exhibitions, anniversaries
oo Create
Get customers attention
some contests, on new designs
activities
o •Make customers
Image Feedback spend more time searching
contest:
about brandgifts
Receive
o Volunteer activities
Get 5%-10% OFFwill gain sympathy from
coupons
customers
Timing: in 1-2 weeks
• Collect old clothes for charity:
Buy clothes at promotional prices
Public Relations Timing: 1 week
Magazine/ print
ads
Advertisi
ng
Advertising
Billboard ads
Advertisi
ng
Advertising
Ads on social
media
Advertisi
ng
Advertising
Online video ads
Advertisi
ng
Advertising
Kiosk marketing
Direct Marketing
Put in stores, centers,…
More convenient and time-saving for
customers
o Select all available items in the
store without staf
o Know the product shape, color,
Direct Marketing size quickly
Attract customers
o Use a direct mail to notify customers about
new designs, sales promotions and other
activities of brand
Direct Marketing
o Send message to customers
Direct Marketing
activities
Timeline of Marketing
1 2 3 4 5 6 7 Open the
o Attract media and people through e-newspapers, social media,
first store
in Vietnam
8 9 10 11 12 13 14
magazine ads
o Have billboard
15 16 on
17 crowded
18 roads 19 20 21
15 16 17 18 19
Collect old clothes
20 21
for charity
Timing: 3 days
22 23 24 25 26 27 28
29 30
February 2020
o Start follow
Sunday the
Monday workTuesday Wednesday Thursday Friday Saturday
trajectory
1 o Launch2 & Organize3 4 5 6 7
exhibition for new designs
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
5% OFF at Store June 2020
Coupons for New
Sunday Monday
Login on website Tuesday Wednesday Thursday Friday Saturday
1
Timing: 21 week 3 4 5 6 7
8 9 10 11 12 13 14
Create a contest
Feedback pictures
15 16 17 18 19 20Timing: 2 weeks
21
22 23 24 25 26 27 28
29 30
November 2020
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
Black Friday
22 23 24 25 26 27 28
sale
29 30
September 2020
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5
1 6year anniversary
7
10% OFF Coupon
(at store & on website)
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
Distribution
channel
• The SPA (Speciality Retailer of Private Label Apparel)
manufacturer retailer model ensures low cost, high quality products
R&D
Head office Production & Procurement
R&D centers
(Tokyo, New York) Store Development/Store Design
Distribution
Distribution Management/Inventory Quality Control and Production
Management Process Management
Merchandising Factories
channel
Marketing Materials Manufactures
Materials Planning
Sales
Head office
Conclusion