Trends

1. Identifying Parts of a Whole

2. Identifying Emerging Patterns
3. Differentiating Relationships Between Causes
and Consequences
In this lesson, you should be able to:

• Identify parts of a whole

• Identify emerging patterns

• Discover relationships between causes and
consequences
Identifying Parts of a Whole
 It is mentioned earlier that tends are formed
from the combination of things. Thus, a trend
has constituent parts or portions that are
interrelated. Their confluence, as well as how
the people adopt them, makes the trend viable,
especially the megatrends and gigatrends.
 Remember that microtrends can become
macrotrends if they affect more lives and
societies. Then macrotrends can become a
megatrend if it can affect a much larger group
for a long period like a decade. Megatrends can
become gigatrends if they have everlasting
effects and influences. Therefore, it is evident
that a larger thing (a whole) consists of smaller
things or parts.
Identifying Emerging Patterns
 A pattern is a design, shape, form or
configuration that emerges from repetitious
appearance of lines, curves, and behavior.
 In the study of trends, repetitive behavior
that gives rise to an emerging pattern is the
main interest.
 Rehn and Lindkvist (2013) categorized the
activities into four that a trendspotter could find
handy to use as a tool to detect a trend.
DOCUMENTATION

• This means that you are able to record your

observations which you consider related to any
trend.
• Whatever tool one uses, the important thing in
documentation is the ability to physically keep
information and data wherever and whenever you
may be.
ARCHIVE or MEMORY

• This means being able to easily retrieve any

documentation you have kept.
• Nowadays, the most space-saving way of
archiving is turning the physical into digital.
ANALYSIS

• The stage where the examination and

combination happens.
• Looking for patterns on prospective trends can be
achieved through these methods: brainstorming,
grouping, and crafting combinations.
PRESENTATION

• This is representing your findings for easy

understanding as a way of analysis.
• You can present your findings through, among
others, a mood board and a storyboard. A
slideshow is also another option.
 Identifying emerging patterns can be used to
introduce to individuals, organizations, and
communities change, improvement,
transformation, and new opportunities.
 Once patterns are identified, trends are given
rational explanations for their emergence or
existence, and are provided with a better
understanding of their cultural origins.
 Once patterns are identified, trends are given
rational explanations fro their emergence or
existence, and are provided with a better
understanding of their cultural origins.
Differentiating Relationships between
Causes and Consequences
 A cause refers to an agent that brings
about a result or a consequence. A
consequence is always traceable to a cause
which can be a person, thing, principle,
motive, act, or event.
 There is no cause without a
consequence and vice versa.