AZKA CAFE

TANVEER
TABREEZ
TAUSEEF
&
SYED SIBTAIN
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Vision:
Create a long lasting Relationship with Hamdard
University, by proving quality service at reasonable
price. Aim’s to serve quality food without customers
having to wait for it too long, ensuring variety
keeping in consideration that customers are from
different nationalities with varying tastes &
preferences. In the process provide a memorable and an
overall satisfactory service to all esteemed
customer’s every time they visit.
Mission:
To serve Hamdard University by providing
quality food to one and all at all times
& ensuring the food served is fresh &
Healthy.
 FAST FOOD

“Fast food is the term given to food

that can be prepared and served very
quickly.”
Objective of this Study…
Try to understand the business model of Azka café

Find out its competitive advantage

SWOT Analysis

Competition

Customer Feedback

Findings / Suggestions
Profile :
Name : Azka Café

Location : Near Gate# 1 Hamdard Unversity New Delhi

Commencement of business : 21-07-2009

Owner : Mr.Parvaiz Khan

Manager : Mr. Shahzad

Initial Investment : 6 lakhs approx.

Contract period : 2 years

Contd…
Total work force : 12 people

Head chef : 2 chef : 3

Kitchen Helpers : 2 House keeping : 2

Area / Space occupied : 1200 sq. feet

Parking Facility available : Yes

Seating Capacity : 40-50 person at a time

Specialty : Chicken Biryaani

MENU :
•Snacks * Mini Meal
•
•Indian * Tandoori
•
•Thali * Breakfast & Rice
•
•Continental * South Indian
•
•Chinese * Soups
•
•Beverages
 kitchen

Cash Counter Reception

Layout

Seating Space

ENTRANCE
Competitive
Advantage
After proper evaluation & research we found out that
Azka café hold’s a competitive Advantage based on
following parameters :

*Product/offerings * Workforce

*Technology *TAT

* Ambiance * Hygiene

*Quality * Value added service’s

Competition
After analyzing we found out that following provide a direct competition
to Azka café :

WITHIN THE CAMPUS

* A-one caters/Majeedia canteen

* Coffee house
* Amul
* Chacha
* Deptt. Canteens
*Lazeez

OUTSIDE CAMPUS

* CHOUDERY DA DABA
* AL FALAK
* BATRA
* KHANA KHAZANA
SWOT ANALYSIS
We tried to Analyze the primary data that we obtained by
conducting interview ‘s with the Owner’s of these business and
carried out a SWOT Analysis in order to find out the Strength,
Weakness, Opportunity and Threats .

Strength :
* Product variety * Technological Advanced
* Large Space/Area * Ambiance
* Food Quality * value Added Service

Weakness :
* Location * Price
* No Discounts * Promotion
SWOT ANALYSIS contd .

Opportunity :
* Demand * Faculty & Staff

* Events (Birthday , passing) * Provide Packaged food

* Develop a food delivery system within the campus

Threats :
* competitive price * Discounts offered by competitors

* Limited set of target audiance

Questionnaire
Following are the question’s that we used to get the feedback
from a random sample which consisted of 25 people who were mostly
students of Hamdard University.

1 ) How often do you VISIT the place

2 ) What do u think about the Location Accessibility
3 ) How Hygienic do you consider the café
4 ) The quality of food served here is
5 ) The speed of delivery was
6 ) Service Here is
7 ) Prices here are
8 ) Ambiance
9)
10)
11)
 How often do you VISIT
here
What do u think about the Location
Accessibility
How Hygienic do you consider the
café
 The quality of food served
here is …
The speed of delivery was …
The service here is …
Prices here are ….
How would you rate the
ambience here
 Findings:
Based on the customer feedback and & Our study we came up with
following findings & suggestions

Our study Helped us identify three Major factors due to which most of
the customers visit Azka café

*Ambiance
In our interview with the customers Of Azka Café we find out
they liked the Ambiance due to the fact that azka café was the only place
in the campus that provided them with an opportunity where they could
bring their friends & family who might be visiting them to have good
quality food in a decent Setup.
* Food Quality & Hygiene
In our findings we found out that even though the price charged
by the café were on the higher end but customers were willing to shell
out a little extra money because of the quality of food they were getting
& Hygiene Factor.

*Value added Service

Provide Free Delivery within the campus at no extra Charge.
Suggestions.
qwe suggest that Products like Ice Cream & Chocolates should be made
available to the consumers which will help in increasing the Revenue …
q
qCoolers Should be installed so as it would help customers feel better
in the approaching summer…
q
qPromotion is almost absent therefore more focus should be given to
promotion…
q
qMore attractive discounts should be offered to attract the consumers
as most of them are students….
q
qA Television set with cable connection would be welcomed by most of
the students who have there meals out there…
q
qIncrease in Seating Capacity should be done maybe on the outside to
cater more customers especially during peak hours.
Special Thanks to Abdur Rehman for his help
& Support
For any queries & suggestions
please contact
shahsibtain@gmail.com