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Deemed to be University

Matha Foods

● Matha Foods is a professionally managed ready-to-eat frozen foods

manufacturing and exporting company started in the year 2000.
● The company has its office in Chammanad in Alleppey district of Kerala State
in India.
● The company’s main exports are to USA, UK, Germany, Paris, Italy etc
● One of the pioneers in frozen food exports in the region.

Excellence and Service

 CHRIST
Deemed to be University

Matha Foods

● The annual turnover of the company was Rs 13 crore per annum in the
financial year 2017-2018.
● The company sells around 75% of its products to four of its clients.
● The company does not sell any products under their brand name.
● The two of the major products that the company make are Porotta and grated
coconut. And the major revenue comes from these two products.

Excellence and Service

 CHRIST
Deemed to be University

Title

Enhancing the service availability of Indian exports of frozen foods

at Matha Foods

Excellence and Service

 CHRIST
Deemed to be University

Objectives

1 To understand the working of frozen food industry, which involves processing,

storing and refrigeration of food products.
2. To Identify the major factors that attracts buyers abroad to purchase frozen
foods from India.
3. To Understand the flow of channel distribution and export process of frozen
foods at international market.
4. To learn how currency fluctuation plays a vital role in profit of Indian companies.

Excellence and Service

 CHRIST
Deemed to be University

Working of frozen food industry

● It involves processing, storing and transporting food under refrigeration.

● The Food produced is moved to a blaster (a storage room which freeze the
product to -40 degree in 6 to 7 hours)
● Products in blaster are then packed into cardboard boxes and moved to cold
storage which maintains a temperature of -18 degree.
● The products are transported in containers that have refrigeration.
● In shipping vessels the containers carrying the products are plugged to the
electricity throughout the journey.

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Deemed to be University

Major factors that attracts buyers abroad to purchase

frozen foods from India.
● Availability of raw materials at less price.
● Availability of abundant human resources.
● Availability of human resource at fair rate.
● Process knowledge
● Skilled labourers
● Devalued Indian currency.
● India’s geography is close most of the global shipping line routes.

Excellence and Service

 CHRIST
Deemed to be University

Channel distribution and export process of frozen

foods at international market.
● The products that we produced and procured from third paryty vendors are
kept in blaster and then moved to cold storage.
● From the cold storage the products are shipped to destination country with
help of 40 feet or 20 feet containers.
● From the port it is received by the company on whose brand name the
product is made and then moved to their warehouse.
● From the main warehouse the products are moved to various distributers
warehouses across the country.
● From the distributers these products are moved to retail stores.

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Deemed to be University

Currency fluctuation plays a vital role in profit of Indian

companies.
● The fluctuation in value of Indian currency is high.
● The decision of choosing the day for conversion of currency plays a vital role
in the profit of the business
● Bank Realisation certificate (BRC)
● 5% of the export value is offered to the exporter in the form of Import licence.

Excellence and Service

 CHRIST
Deemed to be University

Excellence and Service

 CHRIST
Deemed to be University

Learnings

● I was able to understand the working of frozen food industry.

● Was able to formulate the major factors that attracts buyers
abroad to purchase frozen foods from India.
● Understood the flow of channel distribution and export process
of frozen foods at international market.
● Got the knowledge of how currency fluctuation plays a vital role
in profit of Indian companies.

Excellence and Service

 CHRIST
Deemed to be University

Thank you

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