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Motivation
Motivation is the driving force within an individual that impels them to act
Motivations Reasons
• Convenience of digital payments is the biggest
34% motivation for Digital payments
• Cashless makes these transactions more convenient as people don’t have to carry cash or cards. It
gives you freedom of transacting wherever and whenever you want
• One can easily track the spending as all the online payments are stored in digital databases. Thus,
one does not have to keep a record of spending
• It is the 2nd order of Maslow’s need of safety and security . Online payment provides better
safety of money as compared to traditional cash. Cash can be stolen, but digital payments are
more secure as its difficult to copy. Biometric and other new technologies will make it even more
secure
• Many digital platforms are offering discounts, which motivates people to buy stuff at a cheaper
price
References
• https://economictimes.indiatimes.com/wealth/spend/going-cashless-
is-it-good-for-you/articleshow/55908649.cms?from=mdr
• https://economictimes.indiatimes.com/wealth/spend/ready-to-go-
cashless/articleshow/56269830.cms?from=mdr
• https://www.cjournal.cz/files/141.pdf
• https://www.simplypsychology.org/maslow.html