PURPOSIVE

COMMUNICATION
GLOBALIZATION AND COMMUNICATION
 GLOBALIZATION

It is the disappearance if
borders between nations and
the rise of international
relations
 IMPACT OF GLOBALIZATION

Interpersonal

Group communication
Intrapersonal

Mass Communication
GLOBAL COMMUNICATION
 IMPACT OF GLOBALIZATION

• Interconnectedness of people on global scale

• Virtual communication
• Cultural awareness
• Time
ICT (INFORMATION AND COMMUNICATION
TECHNOLOGY)

• It is the combination of hardware

equipment, organizational structures
and social values through which
individuals collect process and
exchange information with other
individuals
• History: Invention of Human Speech to
Present
 CHARACTERISTICS OF ICT

• Interactivity
• De-massification
• Asynchronicity
 SOCIAL MEDIA
• It refers to the web-based and mobile
communication applications that lets people
interact with each other and build networks
 SOCIAL MEDIA
• It is a group of internet based applications that
build on the ideological and technological
foundations allowing the creation and
exchange of user-generated content. (Kaplan &
Haenlein, 2010)
• Online magazines, internet forums, weblogs
social blogs, podcasts, photographs, videos,
ratings and social bookmarking.
 CLASSIFICATION OF SOCIAL MEDIA
• Collaborative projects
(Wikipedia ), blogs,
micro blogs (twitter)
• Content communities
(Youtube)
 SOCIAL MEDIA
• Social networking
(Facebook)
• Virtual gameworlds (World
Of Warcraft)
• Virtual social worlds
(Second life)
 SOCIAL MEDIA

• Other technologies
(Flickr, vlogs, wall
posting, emails,
instant messaging,
crowd sourcing, VOIP,
etc.
 USES OF SOCIAL MEDIA (RICHMAN)
• Communication
• Cause-support
• Competitions
• Communication research
• Connection
• Client service
• Community Service
COMMUNICATION
CAUSE SUPPORT
COMPETITIONS
COMMUNICATION RESEARCH
CONNECTION
CLIENT SERVICE
COMMUNITY SERVICE
 PROPER DECORUM IN ONLINE INTERACTIONS

• Think before you click

• Be your authentic self
 PROPER DECORUM IN ONLINE INTERACTIONS

• If you tweet, be kind

and offer random
tweets of kindness
• Experience now,
share later
 PROPER DECORUM IN ONLINE INTERACTIONS
• Be proactive, not reactive
• Respond with full attention
 PROPER DECORUM IN ONLINE INTERACTIONS

• Use mobile social

media sparingly
• Practice letting go
• Enjoy social media
 Challenge:

Responsible use of
Communication Technology