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Objective 1.01
 Design is a process that involves preliminary
research and collaborative planning before it can
begin.
o Advantages
• Work is done more efficiently
• Keeps the project organized
• Yields better results through improved customer satisfaction
 Interview the client and/or use a questionnaire
o Who is the target audience?
• Age, Gender, Geographic location
o What is the goal of the design?
• To sell, inform, entertain, educate
• Formal or informal
o What are the technical requirements?
• Documents required – flyer, business card, advertisement, web site,
etc.
• Page Size
• Required colors
• Copies needed
o What is the budget?
o What are the deadlines?
 This might include:
o a written proposal
o a price quote
o a customer contract
o the development of a design team
o a detailed action plan
 Findinspiration in books, magazines, museums,
and unwinding (taking walks, having fun, etc.)
 Research similar or competing designs
 Sketch out ideas
 Keeping the original goal in mind, experiment with
a few different design options to show the client
 Experiment with fonts, color schemes, graphics
 Proofread, proofread, proofread!
 Have others on the development team proofread
the design
 No client will want a product with spelling or
grammatical errors
 Collaborate with the client for feedback
 Revise the design over and over again, if
necessary