14 BROADCAST SPEECH:

RADIO AND TELEVISION

OBJECTIVES: AFTER STUDYING THIS CHAPTER YOU SHOULD BE ABLE TO:
A) DESCRIBE THE PROCESS OF BROADCAST SPEECH COMMUNICATION AND IDENTIFY ITS
UNIQUE FEATURES;
B) DISCUSS THE DISTINGUISHING CHARACTERISTICS OF RADIO AND TELEVISION BROADCASTS;
C) USE CORRECT ENGLISH STANDARDS, USAGE LEVELS AND SPEECH VARIANTS IN VARIOUS
RADIO AND TELEVISION SPEAKING SITUATIONS;
D) USE APPROPRIATE VOICE QUALITY, PITCH, INTENSITY, RATE AND GESTURES IN RADIO AND
TELEVISION SPEECH;
E) USE SKILL IN VOICE AND DICTION IN DEVELOPING MICROPHONE TECHNIQUES;
F) SPEAK EFFECTIVELY FROM A SCRIPT;
G) DESCRIBE AND PARTICIPATE IN NEWS PROGRAM TYPES AND BRIEF DRAMA EPISODES;
H) PLAN, CONDUCT AND PARTICIPATE IN SIMULATED BROADCASTS; AND
I ) USE ALL THE ELEMENTS OF VOICE AND DICTION IN PROPERLY EFFECTING A CLEAR,
ACCURATE AND EFFECTIVE BROADCASTS SPEECH.
 Radio and Television broadcasts are now a part of an individual’s
continuing development that listening to radio and viewing
telecasts today have become a common fare – a daily diversion
that has evolved into a drill act.
 Broadcasting , in radio, is carried out by transmitting sounds , music,
or speech through the air from a source to the electronic sets of the
listeners.
1. 15.1 THE PROCESS OF BROADCAST SPEECH COMMUNICATION

 15.11 The Source – Several individuals compose the source or the

sender of the message in radio and television.
 15.12 The Message- A variety of message forms are available in
radio and TV: music, drama, discussions, news
programs of various types, interviews,
debates and commercials or plugs.
* The message may be affected, distorted or enhanced by
Time, Censorship and the Advertisers.
TIME – very strict time allotment set in broadcast – a 30min. Or a 1hour program or
special programs that may run for 3hours to 4, or even a telethon which may run
longer.
CENSORSHIP – Control in broadcast media in form of laws, government action,
economic pressure, to name a few, limit the value of the message.
ADVERTISERS – Influence the message received by the audience to a large extent.
 15.13 The Medium – Radio and TV waves, the medium in broadcast speech,
make the message travel at a great speed to any
destination around the globe, thus speeding up man’s
awareness of events and the acquisition of knowledge.
 15.14 The Receiver – The receiver-audience in broadcast speech is less
structured than ordinary audiences; it may even be unstructured.
Some unique features of the broadcast audience are the following:
a) The broadcast audience exercise control over the listening
situation.
b) They listen for a variety of reasons: to be entertained, to keep
abreast of the news, or to acquire information w/ which to
interrelate w/ others.
c) They are entirely unstructured: professionals, non-professionals;
educated, uneducated; cultured, non-cultured; living in
enclaves of the rich or in shanty towns, the differences are
endless.
 2. 15.2 BROADCAST MEDIA AND SPEECH
o The Broadcast media speaker must be aware of the basic
difference between radio and television.
o In Radio broadcasts music and other sounds enhance the ideas
presented.
o In Television, the addition of the camera results in even more realism.
It can show flames in a burning building, or a group of policemen
trying to quell rowdy demonstrators.
o Broadcast media – the speaker has to be aware of certain aspects
of speech.
o Broadcast speech leaves no record and permits giving information
and exchanging ideas informally or off the record III – considered
remarks, errors in grammar and idiom and the kind have to be
religiously avoided, especially in radio broadcasts.