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Data Resource
Management
McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
Learning Objectives
Explain the value of implementing data resource
management processes and technologies in an
organization.
5-2
Learning Objectives
Provide examples to illustrate each of the
following concepts:
Major types of databases
Data warehouses and data mining
Logical data elements
Fundamental database structures
Database development
5-3
Section 1
Technical Foundations of Database
Management
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I. Database Management System
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II. Fundamental Data Concepts
Character – the most basic logical data
element that can be observed, a single
alpha or numeric or other symbol,
represented by one byte
Field – a grouping of related characters,
as a last name or a salary, represents an
attribute of some entity General Purpose
Application Programs – perform
common information processing jobs for
end users
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II. Fundamental Data Concepts
Record – a grouping of attributes that
describe an entity
File – a group of related data records
Database – a collection of logically
related data elements
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II. Fundamental Data Concepts
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III. Database Structures (Models)
Hierarchical Structure – treelike structure of one-
to-many parent-child relationships (each child can
have only one parent)
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III. Database Structures (Models)
Relational Operations
Select – create a subset that meets a criterion
Join – temporarily combine two or more tables for
comparison
Project – create a subset of the columns in the
temporary tables
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III. Database Structures (Models)
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III. Database Structures (Models)
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III. Database Structures (Models)
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III. Database Structures (Models)
Object-Oriented Structure – combining the
data of interest and the processes that act on
that data into a structure called an object
Encapsulation – allows complex data types
Inheritance – allows replication of some/all of the
characteristics of a parent object in the creation of
a child object
Evaluation of Database Structures – databases
have grown more complex as needs have
changed and grown in complexity
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III. Database Structures (Models)
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Database Pioneer Rethinks the Best Way
to Organize Data
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IV. Database Development
Database Administrator (DBA) – controls
development and administration of the
database
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IV. Database Development
Metadata – data about the data
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IV. Database Development
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IV. Database Development
Entity Relationship Diagram
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AAA Missouri: Data Quality Is an
Important First Step
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Hadoop: Ready for the Large-scale
Databases of the Future
5-22
Section 2
Managing Data Resources
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I. Data Resource Management
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I. Data Resource Management
Types of Databases Used by
Organizations and End-Users
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II. Types of Databases
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II. Types of Databases
5-27
Coty: Using Real-Time Analytics to Track
Demand
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III. Data Warehouses and Data Mining
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III. Data Warehouses and Data Mining
A Data Warehouse and its Data Mart Subsets
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III. Data Warehouses and Data Mining
5-32
Better Analytics Means Better Care
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IV. Traditional File Processing
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IV. Traditional File Processing
5-35
Online Dating: The Technology Behind
Finding Love
Are all dating sites the same? For users,
what makes the difference between
different dating sites?
What is the biggest challenge for
eHarmony?
When is the demand for eHarmony’s
services greatest? Why might this be?
What does this mean from a business
perspective?
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V. Database Management Approach
5-37
V. Database Management Approach