EXTENT OF EXPOSURE

TO ADVERTISING
MATERIALS
AND EXPENDITURE
PATTERN OF YOUNG
PROFESSIONALS
BACKGROUND OF
THE STUDY
 In this day and age advertising materials
have different forms like booklets, brochures,
audiotapes, videotapes, and etc. The most
common nowadays are the ones on the internet
because young professionals are engaged in social
media, so advertising easily pops up while their
scrolling through their newsfeeds and they can
be easily persuaded to buy the product that are
being advertised. People have access to endless
supply of advertisements. However they fancy
something new, entertaining and something
that can grab their attention. Boring
advertisements will not sustain in consumer’s
minds long enough.
The purpose of the study is to know the length
and frequency of advertising materials being
exposed to young professionals and its effect to
their expenditure pattern. It can also help young
professionals to know what will be the best
product that they will purchase through advertising
because of the product’s features in the
advertisement.
 This study would help organizations to find
possible measures and strategies to advertise
their products and services. It would be a
great interest and valuable to marketing
managers and help them to sell their products
and service.
The researchers decided to conduct this study
to analyze more about the extent of exposure
to advertising materials that influences the
expenditure pattern of young professionals in
San Jose, Antique. The influence how
advertisements affect the expenditure pattern
of young professionals is a question that most
marketers and managers to find an answer to.
The primary objective of advertisements is usually
to impact the consumer’s buying behavior
influenced by liking and disliking of consumers
towards the advertisements of the product
advertised, the consumer behavior towards a
product is wholly depending on advertising.
STATEMENT OF
THE PROBLEM
Statement of the Problem
To determine if there is a significant
relationship between extent of exposure to
advertising materials and expenditure pattern of
young professionals in San Jose, Antique.

Specifically, this study aims to:

1.) To determine the degree of extent of exposure
to advertising materials.
2.) To determine the level of expenditure pattern.
3.)To determine whether there is a significant
relationship between the degree of extent and the
level of expenditure of young professional.
HYPOTHESIS
 In our study:
Null hypothesis

There is no significant difference between the extent of exposure to

advertising materials and expenditure patterns of young professionals in
San Jose Antique.

Alternative Hypothesis

There is a significant difference between the extent of exposure to

advertising materials and expenditure patterns of young professionals in
San Jose Antique.