Key aspects of Cross-cultural Communication
within international corporations
What’s cross cultural communication?
the process of sending and
receiving messages amongst
individuals of different cultural
backgrounds
(Zlomislic & Bugaric, 2016).
GESTURES AND BODY MOVEMENT
Space
In certain countries it is considered respectful
to maintain a distance while interacting.
However, in other countries, this is not so
important.
Frankness
North Americans are known as being frank or
explicit, quickly getting to the point. Germans
and Israelis are even more frank than their
Americans counterparts.
Why cross-cultural communication?
• Business
Opportunities
• Job Opportunities
• Globalization
• Sharing of views
and ideas
LANGUAGE BARRIER
CULTURAL CONFLICTS IN WORK PLACE
Difference in value and norms of
behavior from different cultures
=> misunderstanding=>conflict.
(Delecta and Raman,
2015)
References
Neo, S. (2015). 4 Types of Communication Challenges in
Multicultural Organizations. retrieved from
https://www.trainingindustry.com/blog/workforce-
development/4-types-of-communication-challenges-in-
multicultural-organizations/
Delecta J. R. and Raman. G.P. (2015).Cross Cultural Communication
Barriers in Workplace. International Journal for Management,
Vol6,pp. 332-335.
Zlomislic, J., Gverijeri, L. R., & Bugaric, E. (2016). THE SIGNIFICANCE
OF INTERCULTURAL COMPETENCE IN CROSS-CULTURAL
COMMUNICATION.Ekonomski Vjesnik, 29(2), 433-451.
Yan, M.. (2008). Exploring Cultural Tensions in Cross-Cultural
Social Work Practice. Social Work, 53(4), 317-28.