CREATIVITY

Section-D
 ICEDIP MODEL

 ICEDIP is Petty’s six-phase model of the

creative process.

It divides the creative process into six

phases:.
DIAGRAM OF ICEDIP
 INSPIRATION

• Inspiration, where you explore,

generate ideas, have visions,
research similar projects,
brainstorm and dream.
 CLARIFICATION

Clarification, where you discuss your

aims, focus on your goals, research
costs and assess risks.
 EVALUATION

Evaluation, where you assess which

ideas have best potential, and how to
improve your work as it moves
forwards.
 DISTILLATION

Distillation – the process of

concentrating or boiling your ideas
down into a single vision.
 INCUBATION

• Incubation, or not thinking about

your idea! This phase is about
letting go and allowing new
connections to happen naturally.
You may have the occasional
ponder.
 PERSPIRATION

Perspiration, the hard work phase

where you actually put plans into
action, with determination.
 CHARACTERISITICS OF
CREATIVITY

1-Creative People Are Energetic, but Focused

 Creative people have a great deal of energy, both physical and
mental. They can spend hours working on a single thing that holds
their attention, yet seem to remain enthusiastic all the while. This
doesn't mean that creative people are hyperactive or manic. They
spend a great deal of time at rest, quietly thinking and reflecting on
the things that hold their interest.
 2 -Creative People Are Smart, but Also Naïve
 Creative people tend to be smart, but research has shown that having a
very high IQ is not necessarily correlated with higher levels of creative
achievement. In Lewis Terman's famous longitudinal study of gifted
children, for example, high IQ kids were shown to do better in life overall,
but those with very high IQ weren't exactly creative geniuses. Very few of
those involved in the study demonstrated high levels of artistic
achievement later in life.
3-Creative People Are Playful, yet Disciplined

Csikszentmihalyi notes that a playful attitude is one of the hallmarks

of creativity, but this lightheartedness and excitement is also mirrored
by a major paradoxical trait - perseverance.
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 When working on a project, creative people tend to exhibit

determination and doggedness. They will work for hours on
something, often staying up late into the night until they are satisfied
with their work.
 4- Creative People Are Realistic Dreamers

 Creative people like to daydream and imagine the possibilities and

wonders of the world. They can immerse themselves in imagination and
fantasy, yet remain grounded in reality. They are often described as
dreamers, but that doesn’t mean that they live with their heads in the
clouds. Creative types, ranging from scientists to artists to musicians, can
come up with imaginative solutions to real-world issues.
 5- Creative People Are Extroverted AND Introverted

 While we often fall into the trap of categorizing people as

solely extroverted or introverted, Csikszentmihalyi suggests that
creativity requires combining both of these personality types.
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 Creative people, he believes, are both extroverted and introverted.

Research has shown that people do tend to be either more
extroverted or introverted and that these traits are remarkably stable.
 NEGATIVE ATTITUDES OF CREATIVITY

 1. Setting the wrong expectations

 Have you ever considered that you may be attempting to do the

wrong things? If you want to be the best accountant in the world, but
you’re more suited to be an expert pastry chef, you aren’t going to
have a good time. Forcing yourself to do something that doesn’t
come naturally to you, especially if you lack passion in that niche, is
not going to help you.
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“Have no fear of perfection,

you’ll never reach it” – Salvador
Dali.
 2. Sticking to conventional methods
 If you do things the same way every time, that’s like putting your brain
on autopilot. When things become routine, it’s easy to lose your
investigative drive. That curiosity is what inspires us to develop new, bold
concepts that change things from the ground up. Aspire to stray from the
beaten path and approach things from a variety of angles. Attempt new
solutions, and make current solutions more efficient. It’s an easy way to
flex your creative muscles and conceptualize new possibilities.
 3. Not seeking feedback
 You are your own worst critic. If you look at something you’ve done
and you find the end result lackluster, there’s a possibility that you’re being
too hard on yourself. Request feedback on your projects. Sometimes,
things won’t be great, and hearing that from another person helps. Ask
them what they would do differently. Feedback can help broaden your
horizons. If you get positive feedback, that’s even better. That may just
be the push you need to keep going.
 4. Copying others
 It’s time to drop the motto “if it works for him, it will work for me.” Everyone you
encounter has a different skillset from you, and they use that skillset in their
accomplishments. What’s working wonderfully for someone else may do absolutely
nothing for you. It seems like a safe approach, but it’s potentially damaging. You
can’t hold yourself to someone else’s standard – you need to hold yourself to your
own standard. Develop methods you’re capable of utilizing and take role models
with a grain of salt. You’re trying to be the best version of yourself, not a clone of
someone else.
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“Creativity is just connecting things. When you

ask creative people how they did something, they
feel a little guilty because they didn’t really do it, they
just saw something. It seemed obvious to them after
a while” – Steve Jobs
 5. Being afraid to fail
 If you fail, so what? Fear of failure is very common. It’s disheartening to
devote yourself to something, only to see it flop. Nobody wants to find
themselves in that position, but sometimes it’s inevitable. You’ll never be able
to perfect your techniques if you don’t fail once in a while. Failure is what
teaches people to be better, and it helps them identify the areas of their plan
that aren’t working. Though it may seem to be a cliché, it’s true that failures,
obstacles, mistakes are stepping stones. If you do fail, so what? It’s not the end
of the world. Pull yourself up by the bootstraps and get back on that horse.



 POSITIVE ATTITUDES FOR CREATIVITY

 1. Curiosity

Creative people want to know things--all kinds of things-- just to know

them.Knowledge does not require a reason. The question, "Why do you want
to know that?" seemsstrange to the creative person, who is likely to respond,
"Because I don't know the answer."Knowledge is enjoyable and often useful in
strange and unexpected ways.
 2 – challenge

 Curious people like to identify and challenge the assumptions

behind ideas, proposals, problems, beliefs, and statements. Many
assumptions, of course, turnout to be quite necessary and solid, but
many others have been assumed unnecessarily,and in breaking out of
those assumptions often comes a new idea, a new path, a new
solution.
 3- constructive discontent

 The ability to see a need for improvement and to propose a

method of making that improvement. Constructive discontent is vital
for creative problem solving.
 MENTAL BLOCKS TO CREATIVITY

 1. Trying to Find the “Right” Answer

 One of the worst aspects of formal education is the focus on

the correct answer to a particular question or problem. While this
approach helps us function in society, it hurts creative thinking
because real-life issues are ambiguous. There’s often more than one
“correct” answer, and the second one you come up with might be
better than the first.
 2. Logical Thinking

 Not only is real life ambiguous, it’s often illogical to the point of
madness. While critical thinking skills based on logic are one of our
main strengths in evaluating the feasibility of a creative idea, it’s often
the enemy of truly innovative thoughts in the first place.
 3. Following Rules

 One way to view creative thinking is to look at it as

a destructive force. You’re tearing away the often arbitrary rules that
others have set for you, and asking either “why” or “why not”
whenever confronted with the way “everyone” does things.
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 This is easier said than done, since people will often defend the
rules they follow even in the face of evidence that the rule doesn’t
work. People love to celebrate rebels like Richard Branson, but few
seem brave enough to emulate him. Quit worshipping rule breakers
and start breaking some rules.
 4. Being Practical

 Like logic, practicality is hugely important when it comes to

execution, but often stifles innovative ideas before they can properly
blossom. Don’t allow the editor into the same room with your inner
artist.
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 Try not to evaluate the actual feasibility of an approach until

you’ve allowed it to exist on its own for a bit. Spend time asking
“what if ” as often as possible, and simply allow your imagination to
go where it wants. You might just find yourself discovering a crazy
idea that’s so insanely practical that no one’s thought of it before.
 5. Play is Not Work

 Allowing your mind to be at play is perhaps the most effective way

to stimulate creative thinking, and yet many people disassociate play
from work. These days, the people who can come up with great ideas
and solutions are the most economically rewarded, while worker bees
are often employed for the benefit of the creative thinkers.
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You’ve heard the expression “work hard and play

hard.” All you have to realize is that they’re the same
thing to a creative thinker.
 MADE BY:
 Animesh Sahu
Askhita Doval
Shristi Gangwar
Udita Sharma
Ratul das