FACEBOOK, INC

01 Facebook was launched in February 2004 by Mark

Zuckerberg and four roommates at Harvard
University

Facebook provided an Internet platform that

02 allowed its users to share comments, upload
photos and recommend experiences (likes) to
friends and family
Facebook offered advertisers the opportunity to
03 segment and target its users based on their
demographic information, expressed interests and
social connections.

04 Facebook’s site was available in more than 70

different languages, and the company had
offices or data centres in more than 20 countries
 Competitive Landscape
Regional
Competitors (Orkut,
Tencent)
Facebook also faced stiff
regional competition from
Tencent, Renren and Sina
Weibo in China. mixi in Japan;
Cyworld in Korea; Orkut
(owned by Google) in Brazil
and India; and vKontakte in
Russia
4 2
Linkedin
LinkedIn had 175 million
registered users by 2012, with
revenues of $522 million and net
income of $12 million.1
MySpace
From 2005 until early 2008,
5 1 MySpace had been the most
visited social networking site in
the world
Google+
Google had an advertising-
based business model and
generated almost all of its $38
billion in 2011 revenues from
selling pay-per-click and site-
specific advertising.
3 Twitter
Twitter’s microblogging service
allowed users to send8messages
of up to 140 characters and had
attracted over 500 million active
users by year-end 2012
 Timeline

900 MM users
Launched Facebook Launched Facebook Circulated Initial
Mobile Payments Red Herring
Opened registration Recorded $777 Plans to sell class A
broadly; introduced million in revenue common stock
News Feed
2004 2007 2011

Facebook was 2006 Microsoft bought 2009 $1bn in net income

launched at Harvard 1.6% stake for on $3.7 bn total
University $240MM, valuing FB revenue
2012
at $15bn

9/3/2019 3
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