ANALYTICS: SOURCE AND

FOUNDATION

By,
Abhirami E S
Girinath N
Mahaa Sreenithi R A
Pranavi K
Reshma Rajendran
Santra Elsa Thomas

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OUTLINE
•INTRODUCTION
•BUSINESS ANALYTICS HERTIAGE
•KEY FINDINGS
•RESURGENCE IN COMPETITIVE ADVANTAGES FROM ANALYTICS
•ANALYTICAL INNOVATIVES AT HIGH-WATER MARK
•NAVIGATING DATA –DRIVEN INNOVATION
•SHARING DATA ACCELERATES INNOVATION
•SMART MACHINE
•UNIFIED FOUNDATION FOR BUSINESS ANALYTICS
•SOME DIMENSION OF ANALYTICS

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•CORE OF BUSINESS ANALYTICS
•UNIFIED FOUNDATION FOR UNDERSTANDING BUSINESS ANALYTICS
•BRIEF BAF APPLICATION
•DISSCUSION
•REFERENCES
•CONCLUSION

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INTRODUCTION
•Keith Moody- One of the many
•Seventh MIT Sloan Management review
•Analytics-Data and related business
•Surging area according to Gartner

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BUSINESS ANALYTICS HERITAGE
•Dawn of computers
•Kerrison Predictor / Manhattan Project
•Business Intelligence
•Structured and unstructured data

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KEY FINDINGS
•Competitive advantage
•Innovation
•Data governance
•Smart machine

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RESURGENCE IN COMPETITIVE
ADVANTAGE FROM ANALYTICS
•A steady ebb in the percent of companies reporting a competitive advantage from their use of
data and analytics – 2013 to 2015

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 CHANNELING THE DATA DELUGE

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 CONCENTRATING ANALYTICS ON
SPECIFIC BUSINESS ISSUES
•A Tide of innovation
•Bridgestore and Nedbank

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ANALYTICAL INNOVATORS AT A HIGH-
WATER MARK

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 THREE LEVELS OF ANALYTICS
MATURITY
•Analytical innovators
•Analytical practitioners
•Analytically challenged

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NAVIGATING DATA DRIVEN INNOVATION

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 FUNCTIONAL AREAS THAT EXCEL
WITH DATA

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SHARING DATA ACCELERATES
INNOVATION

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 CREATING PASSAGES BETWEEN
ORGANISATIONS
•Wahoo fitness
•BMW

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 DATA GOVERNANCE LIBERATES
OPPORTUNITY

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SMART MACHINE CREATE MORE TIME
FOR INNOVATIVE THINKING
•Machine learning

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UNIFIED FOUNDATION FOR BUSINESS
ANALYTICS
•3 Dimensions and 6 perspectives

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SOME DIMENSIONS OF ANALYTICS
•Domain
•Orientation
•Technique

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 CORE OF BUSINESS ANALYTICS
6 classes
i. A movement
ii. A collection of practices and technologies
iii. A transformational process
iv. A Capability set
v. An active type set
vi. A Decisional Paradigm

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UNIFYING FOUNDATION FOR
UNDERSTANDING BUSINESS ANALYTICS

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BAF APPLICATION
•Survey from MIT and IBM

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DISCUSSIONS
•Evidence tweak
•Problem tweak
•Other definition
•Practitioner’s fit
•Component’s collapse

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REFERENCE
•SAM RANSBOTHAM AND DAVID KIRON,ANALYTICS AS A SOURCE OF BUSINESS
INNOVATION,2017
•CLYDE HOLSAPPLE ,ANITA LEE-POST AND RAM PAKATH,A UNIFIED FOUNDATION FOR BUSINESS
ANALYTICS,2014

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CONCLUSION
• Data driven innovation
• Sharing of data
• Democratizing access to data
•Business analytics as a real world phenomena
•Synthesizing approach

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