Sekilas

tentang Lingkungan
dan Budaya Perusahaan
(Materi Matrikulasi MM-UA)

BY :
Dr. LEO HERLAMBANG
Universitas Airlangga
January, 2018

LH-Consulting
 Managerial Uncertainty
E_O-E_I
1. The External Environtment
2. The Organizational – Environtment Relationship
3. The Internal Environment : Corporate Culture
 The Environtment
The elements of the world constantly change.
All outside elements that affect the organization.
General environtment : affects organization indirectly
Task environment : sectors that conduct transactions with the
organization
Organizational Ecosystem : formed by interaction among a community
of organizations in the environtment
Internal environtment : elements within the organization boundaries.

• )
 The Environtment
G_T_I
1. General
2. Task
3. Internal

• )
 Dimension of The Organization
Task Internal General
Environment Environment Environment
1. Customers 1. Employees 1. Technological
2. Competitors 2. Culture 2. Natural
3. Suppliers 3. Management 3. Sociocultural
4. Labor 4. Economics
Market 5. Legal/Political
6. International

It is not the strongest of the species that survives, nor the most intelegent that survives.
It is one that is the most adaptable to change.
(Charles darwin (1809-1882), Naturalist.
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 The General Environtment :
Technological

• Massive scientific & technological advancements in

a specific industry and society
- massive change for organiz & industries
- drive competition and help innovative companies
gain market share
Examples : internet access, smart phone, lap top, video
conference, etc
 The General Environtment :
Socio Cultural

Demographic characteristic, norm, custom, & values

• Connected generation or Generation C has waven
technology into every aspect of life
• US Population is aging
• Growing diversity has implications for business
 The General Environtment :
Economic

• Economic health of country/region

• - Extended globally with uncertainty
• Consumer purchasing power
• Unemployment rate  inflation
• Interest rates – discount rate, federal fund rate,
prime rate
 The General Environtment :
Legal Political

• Government regulations : state, local, & federal

government agency
• Political actifities
• Managers must recognize the power of pressure
group
- work to influence companies to behave in a
sociallly responsible way
 The General Environtment :
Natural

• Organizations must be sensitive to environment

• Growing importance and pressure
• Natural dimension does not have own voice
• Environtmental groups advocate action/policy
- reduce pollution
- develop renewable energy
- global warming
- sustainable use of scarce resources
 The General Environtment :
International

• Globalization influences all other aspect of external

environtment
• - New competitor, customers, suppliers
• - changes social, technological & economics trends
• All organizatons must compete and think globally
• Economic power has shifted to China and India (& RI ?)
• The Global environtment is complex & ever-changing
 The Organizational-Environtment
Relationship
Environtmental Adapting to
Uncertainty the Environtment
When external factor change 1. Boundary-spanning roles link
and coordinate the organization
rapidly, the organization with key elements in the
experiences high external environment.
uncertainty 2. Interorganizational Partnership
– sharing- (see exhibit 3.5)
3. A merger occurs when two or
See exhibit 3.3 & 3.4 more organization combine to
become one.
4. A join venture is strategic
alliance or program by two or
more organization

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 Task Environtment :

1. Customers
2. Competitors
3. Suppliers
4. Labor market
 The Internal Environtment :
Corporate Culture

• Corporate culture is set of key values, believes,

understandings, and norms that member of an
organization share
 The Organizational Culture
Fundamental Value Types of Culture
1. Symbols 1. Adaptability Culture : fast
response & high-risk decision making.
2. Stories External - Flexibility
2. Achievement Culture : Result
3. Heroes oriented such as competitiveness, aggresiveness,
personal initiative & willingness to work hard &
4. Slogans long.
External - Stability
5. Ceremonies 3. Involvement culture : cooperation,
family-like atmosphere, participation between
employee
Internal - flexibility

4. Consistency Culture : internal focus,

following rules etc
Internal-stability
See exhibit 3.7

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 Shaping Corporate Culture
For Innovative Response

• Manager emphasize both value and business results to

create a high performance culture
• Culture enables solid bsiness performance through the
alignment of motivated employees with the mission
and goal of the company
• Manager create and sustain adaptive high-
performance cultures through cultural leadership.
• Cultural leaders define and articulate imporant values
that are tied to a clear and compelling mission, which
they communicate widely and uphold through their
action
 Dalam hidup dan berkehidupan, seolah kita seperti wayang.
Mau mewakili ksatria atau bukan ksatria.
Mewakili peran jahat atau baik.
Surga menjanjikan orang baik, tidak serakah dan berjiwa ksatria.
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