Co-Create

Connect. Create. Collaborate

Presented By –

Anmol Mehta 8
Anubhav Belwal 9
Swarali Bhagat 12
Archi Desai 21
Harshit Sachdeva 31
Yash Merchant 43
Rishab Shetty 57
Utkarsh Singhal 76
 The concept of Co-working that was conceived as a grassroots
movement of freelancers, start-ups and solo entrepreneurs seeking
to establish collaborative co-working communities, opened its first
modern day co-working space in 2005.

 The number of Co-working spaces across the globe has grown by

3,050% since 2010 while the number of people working in these
facilities has exploded by close to 8,000% in the same period by
growing from 21,000 seats to 1.7 million seats, according to
Statista Dossier.

 The market has growth at an average of 54% per annum since

2010.

 While emerging household names in the co-working market such

as WeWork / Regus have undergone significant expansion there
has also be a proliferation in the number of co-working providers.

 Major 5 players have 0.79 mn sq mt (8.5 mn sq ft) operational

space; with plans for additional 0.65 mn sq mt (7 mn sq ft) by
2020.
 Eco friendly infrastructure
IKEA Furnishings
Cardboard offices
Solar powered offices
e-shuttle services

Work Culture
WHAT Nap capsules for employees
Colab desks for night owls (7PM-7AM)

Entertainment
Collaborating with budding artists
( Comicstaan, Canvas laugh club)
Recreational zones
Networking events
 Rise in Space issues
infrastructure
costs

WHY

Environmental issues Startup initiatives by

GOI
a. In this model, the co-working operator
signs a long-term lease with the property
owner and then sub-leases the property
to different tenants. This model might
lead to a negative cash flow for the
operator to begin with. This is due to the
fact that there is an initial capital
investment involved for the fit outs which
is borne by the operator.

b. Operators opting for this model claim

limited interference from the property
owner/developer entity and hence
provide smoother working and more
freedom to operate.

c. It is one of the most common models

used in India.

BUSINESS MODEL – SUB LEASE

 Startups SMES Freelancers
( Service led)

WHOM

Liaison Offshore
offices companies
 iChef
Procol
Procurement Hospitality

STARTU Souled Store Drivezy

PS
Customized Products Logistics

Active.Ai

Service
The logistics sector in India is growing at a
CAGR of 10.5 per cent annually and is
expected to reach US$ 215 billion in 2020.
 EDUCATIO IIM NMIMS SYMBIOSIS

NAL
INSTITUTIO
N TIE UPS

IIFT IIT
 Photographers Graphic Designers
Graphic
Photography Designing

Digital Marketers
FREELANC Web Developers and
Programmers
ERS Information Technology
Marketing

Legal Advisors

Legal
 COMPANY NAME INDUSTRY
LIASON •Huawei
•Procreator Solutions Pvt. Ltd
•Telecommunications
•IT
OFFICES •Wärtsilä India Private Limited
•Crowdfire India Pvt. Ltd
•Power
•Music
•Alchymista •Education
•Aquila Digital Pvt. Ltd •Marketing
•Global Ed-Emp Partners •Education
•Bitmanity •IT
•EasyAuthoring India Pvt. Ltd •IT
 COMPANY NAME INDUSTRY

OFFSHO •Clarion sign •Media

RE •Opodo •Travel
COMPANI •Ready Pulse Company •Marketing
ES
•FlowerShop •Floral

•Pt. 7 seas Agro •Manufacturing

 For corporates and budding startups,
Co-Create is co working space, that
offers eco friendly & sustainable
POSITIONING working environment.

STATEMENT
For professionals who like to get their
work done in an environment that
matches the high standards of the
products and services.
 ASSOCIATED COST

OPERATING COST CAPEX

• Building
• High staff turnover cost
• Electrical Appliances- Installation of
• Building cost - Rent central cooling system, Refrigerators,
• Interior designing, Painting, Carpentry, Plumbing, Televisions,
Electrician’s work
• VoIP Telephony, telephone lines
• Advertising
• Food and Beverages - Installation of Tea/Coffee
Machines and other supplies.
• Workstation Furniture: chairs and desks, projectors, as
well as whiteboards and markers
• Miscellaneous: Lockers, portable small chairs, cabling,
extra routers, audio and video equipment, such as
speakers and headphones, as well as office supplies.
DERIVED
DEMAND
 SWOT Analysis

S W
Strengths Weaknesses
• Ability to scale up/down • Expense at scale
• Ease of entry and exit • Disruptive influence of others
• Exposure to external • Lack of control over space and
innovation service
• Low prices • Lack of Privacy
• Eco friendly

O T
Threats
Opportunities • Competitions
• Rise at enterprise • Economic fluctuations
model-allows scaling • Hacking Problems
• Leverage pricing due
to depth
• of provision
• Tie Up opportunities
with other
• Managed but effective
space
 • Daily
1 Conference Room Hour
High Speed Internet
Free Tea and Coffee
Day access to all our spaces
workshop/seminars
Parking
PACKAGE Rs – 499/ Per Chair
Monthly
2 Conference Room Hour per
day
High Speed Internet
Free Tea and Coffee
Day access to all our spaces
workshop/seminars
Parking
Rs – 7700/ Per Chair

S
Night owl
1 Conference Room Hour
High Speed Internet
Free Tea and Coffee
Day access to all our spaces
workshop/seminars
Rs – 399/ Per chair
Monthly Cabin/ Per seat
A private cabin with your
Annual agreement for
company branding
registering your company
1 Conference Room Hour
3 Conference Room Hour
High Speed Internet
High Speed Internet
Free Tea and Coffee
Free Tea and Coffee
Parking
Day access to all our spaces
Day access to all our spaces
workshop/seminars
workshop/seminars
Parking Rs – 7999/ Per Chair
Rs – 2999/ Per Chair
 GOOGLE ADS (SEARCH, INTEGRATION WITH DIRECT MARKETING
DISPLAY, VIDEO) BUSINESS SUMMITS

MARKETING
STRATEGY

LINKEDIN ADS PRINTS ADS IN INDUSTRIAL Email Marketing

MAGAZINES LIKE BUSINESS Strategies
TODAY, OUTLOOK
 BRAND
ADVERTISING

Brand advertising is a form of advertising used to establish connections

and build strong, long-term relationships with consumers over time
 BRAND PROMISE
To use whatever is used.
A brand promise is an extension of a company’s positioning. If
you think of positioning as the fertile ground that allows a brand
to germinate, grow and thrive, the brand promise is a brand’s
fruit—it’s the tangible benefit that makes a product or service
desirable.

For our co-working space the promise that we are building upon
everything is “To use whatever is used”. Recycling is the need of
the day and is very important as waste has a huge negative
impact on the environment.

In Co-create, recycled products are used, reducing the need to

consume natural resources; thus preventing pollution and
saving energy.
 Creating a corporate culture around the brand by aligning the staff
with the brand vision and essence.

Folks across the globe are wired differently. It is key to design and
market a product brand with an eye on cultural adaptation to

BRAND regional markets. Get a competitive edge. And keep it.

CULTURALIZATI
ON When we reach the stage of a brand project where the
differentiating strategy has been set, the brand identity has been
designed and brand communications executed, we know the
largest and often the most critical task is just beginning.

Brand culturalisation can be a challenge for every organization.

Once the brand strategy and design work has been done, the way
an organization’s people bring that brand to life through all they
say and do, each and every day is what drives the long term equity
of the brand.
How do we become a global
brand for the long term?
• People’s inherent desire to belong requires brands to work harder on diving into culture and providing
a point of view that resonates. There are three key pillars to creating these cultural positionings.
• The first is cultural empathy: taking a ‘We, not me’ approach. We call it ‘Walking in their shoes’. Ex-By
living with the FC Barcelona fan clubs, we were able to get a real understanding of the club’s global
culture – information that could never have been gleaned from a questionnaire or focus group.
• From empathy, the next step is commitment. Havas study shows that majority of people wouldn’t
care if 73 per cent of brands disappeared tomorrow. Only a small number of people feel that brands
communicate honestly and follow up on commitments. Ex-Ooredoo’s launch in Kuwait was to be a big
media event. For its ‘promise’ of enriching people’s lives their campaign was rooted in building the ‘I
want’ programme that created life-changing experiences for those communities.
• The third step is tension: every great story has it at its heart. This can come from breaking
conventions, finding your enemy or creating a cultural shift. But a tension point is needed for your
story to cut through.
• If you get cultural tension right, you can create a cultural shift, fighting the category’s orthodoxies, the
assumptions we make and, ultimately, change people’s perceptions.