2 Kaamchor

Samartha Agrawal || Chetan Sodhi

MDI Gurgaon
 The Idea
Adding RFID on our ICICI cards to provide an ease to our customers for faster transactions in metro cities

Save the consumer’s time Convenient solution

RFID is an acronym for “radio-frequency identification” and refers to a technology whereby digital data encoded in RFID tags or
smart labels (defined below) are captured by a reader via radio waves. The use of wireless communications to establish the
identity of a physical object will help in faster transactions without the use of any PIN or OTP. The card can be used directly for
purchasing tickets of metros and other transportation.
 How will this work?

 Customer reaches the Delhi metro platform

 He can easily move past the line
 Instead of waiting for the token or smart card recharge he can
straight away use his ICICI debit/ credit card to use the metro
service
 There is no need for a periodic recharge as the money is deducted
from his account/ charged on his credit card
Plan of Action
Plan of Action
As a trial run, we will launch this service in the highly populated Metro Cities of India - Delhi and Mumbai

Daily riders – 1.5 lakh

Estimated ICICI customers – 58%
Daily riders – 24 lakh
Estimated ICICI customers – 33%

Daily riders – 5 lakh

Estimated ICICI customers – 43%

Year 1 Year 2 Year 3

Plan of Action
Plan of Action
Post we get a proof of concept we will expand it to other services in the major Metros of India

Year 1 Year 2 Year 3

Plan of Action
Plan of Action

Future with ICICI Cards

Year 1 Year 2 Year 3

Thank You!